SIA 2008 Day 2

30 Jan, 2008

So SIA started yesterday, Tuesday January 29th but I didn’t make it into Vegas until late last night. Luckily for me the weather cleared up and guaranteed that I could make it to Denver.

Tom dropped me off at DIA just in time to catch a late flight to Vegas. It was a pretty tiring night so when I got to Vegas, checked into my hotel room and passed out before midnight.
This morning started with just checking out friends who work for different companies and checking out the different gear for 2008-2009.
Here are some Atomic pictures that I took while getting the scoop on the atomic gear coming out.

Mike works for Atomic…he rocks and definitely looks ready to attack in this photo.

This year I was stoked to see a couple companies that were attending SIA especially Spacecraft! Normally they just crash SIA stickering up love and joy throughout the tradeshow but this year it was just awesome to see them in a booth.

Another company is Bitchboards, a girls up and coming brand. Last year Alex the owner sent out a board for me to review and give feedback on to apply to this years boards. So it was great to see the new boards built by a new manufacturer.

Alex with her bitchboard

One of the nicest features about SIA is hanging out in the Block’s Yard area. This year features shows by Fuel, ping pong, water dunking and the best hugest cushions to sit on.

Since I test ride for Never Summer Snowboards, hung out with the crew there talking boards and meeting a lot of the staff. I’ve been riding the NS Lotus for a week now and it’s definitely a board to look forward to for aggressive freeride women riders for 08-09. This time at SIA last year is when I met Tracey the owner of Never Summer and he recognized me from and asked me to test out their boards for them.

Myself and Tracey

Some 2008-2009 Never Summer Snowboards

I headed out from SIA with enough time to drop off my backpack of catalogs and free stuff at my hotel room then took a taxi to the Palms Hotel. DC Snowboards was having a showing of their upcoming collection in the Hugh Hefner Suite as well as a meet the DC snowboard team. I am planning to write an article for Shred Betties on the event. As soon as it’s written up I’ll post a link to it from here.

View of the pool in the Hugh Hefner Suite


Myself and Devun Walsh

I left the DC event to hit up dinner with the Never Summer crew which was great having drinks and a very yummy buffet dinner talking snowboards. My night ended around midnight when I finally made it back to my hotel room and crashed.

Day 2 of SIA…completed.

About the author


From the beginning of time, I was Shannon. From the beginning of snowboarding, I was Shay. From the beginning of online communities, I was Shayboarder. In the end, I’m the writer, photographer, editor, publisher, guru of sorts, product tester, curvy girl, and most importantly the snowboarder behind it all. Follow me on this journey through snowboarding, mountain biking, traveling and fun experiences!

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  1. Crispy
    January 31, 2008

    Can you give any details on 09 Never Summer?

  2. Erica
    February 02, 2008

    Those Bitchboards look AMAZING… I love the designs!

    Great recaps from SIA, looks like some cool gear in store for us in the next season or so.

  3. Shayboarder
    February 04, 2008

    Crispy, I just posted up the NS post with pictures. Check those out 🙂

    Erica. Glad you like the bitchboards, they definitely look good this year. Be great to get them on snow this year and see how they do. Glad you like the SIA recap!