What’s going on with Rossignol Snowboards?
22 Jun, 2008
The Salt Lake City Tribune put out a recent article that Rossignol Ski Company is up for sale. Soon after more information came out that the sale would only include the ski side of the company; ski equipment and apparel.
First Tracks Online posted up this article regarding the issue which I’ve quoted the most interesting part below:
“Among winter sports brands, Quiksilver also maintains the Quiksilver, Roxy, DC and other apparel brand businesses. The company will continue to make snowboarding equipment under its DC, Roxy, Lib Technologies, Gnu and Bent Metal labels.”
So it remains to be seen. In case you didn’t know, Rossignol makes snowboards. But if the sale only includes Ski Equipment and the Quiksilver company will continue making snowboards under those brands listed above…what happens to Rossignol Snowboards?
While Rossignol Snowboards is not one of the most popular core brands out there for snowboarding, it is a snowboard company that has built snowboards for the last 21 years. It has an excellent all mountain team in place and products that are known to handle it all.
With the 08-09 winter rapidly approaching and snowboard products soon arriving at shops…I guess we will find out soon the future fate of Rossignol Snowboards. Will this be the last year or is there more to be said?
Update: Here’s a quote from a reliable anonymous source about Rossignol…”The snowboard program is definitely not in any jeopardy in my mind, we are growing and have a really solid plan for the future.”