Betty Doesn’t Ride
31 Jul, 2008
Today on Transworld Business is a press release by Betty Rides showcasing the Bachelorette Deanna Pappas sporting all Betty Rides gear this summer at Mt. Hood.
I grew up sporting a Betty Rides jacket which was a company based around women in the sport getting out there and riding. For the last 14 years, I’ve seen more women in the industry pushing it and working hard to make women’s products become better. We need those women to represent us in the industry.
Needless to say, this press release was disappointing as a female rider. Last time I saw, Deanna was learning how to ride at A-Basin by her boyfriend on the show and to learn to snowboard, she was either holding his hands down the hill or riding piggyback style on his back. That doesn’t help her learn how to snowboard and was disappointed in how it was presented but that’s TV for you.
What does that tell upcoming female riders? Don’t worry if you can’t ride, just use your boyfriend to get you free gear and he’ll make sure you get down the mountain without learning how to snowboard.
There are thousands of girls out there, strong women on the mountain who can ride (park, pipe, powder) and are pushing the sport…and we get someone who hasn’t done anything for pushing women in snowboarding.
I find this a huge blow to women out there riding and to the girls looking for role models. I expect more from a company that wants to promote women riding and women’s products…good thing there are many other companies who do promote their women riders that push the sport.