Eric Pearson joins MTNOPS Team

30 Oct, 2008

It’s a bummer that Atomic snowboarding is losing such a gem but I am stoked that is getting him.  Here’s the press release on Eric Pearson’s newest job in the industry.  

Eric had an industry profile interview with me earlier this summer and I definitely have high regards for him and his knowledge. 
Make your way over to if you haven’t yet.  It’s a growing community and expect to see more from them in the future…a lot more. 
OFFICIAL PRESS RELEASE – Hailey, ID – October 29, 2008 – MTNOPS is proud to introduce Eric Pearson as its Brand Manager. Eric’s experience in retail and brand management will be invaluable to the growth of the MTNOPS brand. Eric joins MTNOPS after serving as Snowboard Product Director for Atomic Snowboards. “Eric will be a key player in bringing our exclusive American-made snowboarding gear to the public,” according to JP Stoermer, MTNOPS co-founder. Eric’s involvement in MTNOPS is only one aspect of the rapidly developing business.

“These guys have put together the best thing I have ever seen for tying the web and snowboarding together. I can’t even explain my excitement of what MTNOPS will do for snowboarding,” beams Eric.

MTNOPS recently launched its new software package, representing a whole new direction for snowsports websites. The MTNOPS platform, unlike other wintersports sites, is dynamic, meaning that the web pages are built with each users return, harvesting information from more than 5,000 data sources. Weather, webcams, conditions and news are all updated by the software system, independent of human interaction.

Many industries, as diverse as pets and private aviation are looking to adopt this new platform. But this is only the beginning. According to MTNOPS founder, Mark Sullivan “ MTNOPS is built around the idea of kaizen, or constant improvement. While the technology we have released is something that is all new to the web world, it is just our first step.” MTNOPS plans on releasing significant, groundbreaking functionality throughout the season. Sullivan adds, “I have been riding for 23 years and our new, November release, will change the way I snowboard forever. Really.”

One of MTNOPS’ first rider utilities was the mid-October release of the Online Riding Journal, the digital version of MTNOPS’ All-Weather Riding Journal. With only three resorts open nationwide, more than 50 user-generated journals have come in since their opening days, establishing a newly defined software category – Media Utility.

MTNOPS was founded by the creator of Snowboard Magazine, Mark Sullivan and backcountry sage and computer prodigy JP Stoermer. Eric Pearson is the latest addition to a team that includes one of Sears Financial’s founding fathers, Tom Kennedy, artist Oscar Woodruff and recent college grads Joe McGinley and Art McNulty.

“MTNOPS will serve as the ultimate development lab for technology. Snowboarding is the team’s shared passion and allows us to create useful applications for snowboarders. The uses for our technology are extremely broad and already we have amazing attention from parties interested in taking our technology to other interest areas,” Says CFO Tom Kennedy.

With its official launch in October 2008, MTNOPS is the flagship web site platform of the innovative web technology of Tiger Utility LLC. Tiger Utility LLC will license its web technology to other companies in a variety of different industries. Located temporarily in Hailey, Idaho, MTNOPS also produces its own mountain gear that is proudly made in the USA.

Find out more at http:://

About the author


From the beginning of time, I was Shannon. From the beginning of snowboarding, I was Shay. From the beginning of online communities, I was Shayboarder. In the end, I’m the writer, photographer, editor, publisher, guru of sorts, product tester, curvy girl, and most importantly the snowboarder behind it all. Follow me on this journey through snowboarding, mountain biking, traveling and fun experiences!

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1 Comment

  1. Huckleberry Hart
    October 31, 2008

    Trick or Treat. I love MTNOPS more than Reeses Pieces, but not Peanut Butter Cups, almost though..