Got the love? It’s offensive at Vail Resorts
27 Oct, 2008
I flip open the newspaper today to find yet another article written about the Burton Love and Primo. But this time I notice something more important being said from Vail Resorts regarding employees and your snowboard graphics.
“Plus, Vail Resorts has prohibited its employees from using the “Love” snowboards while on duty at the resorts, spokeswoman Jen Brown said in an e-mail. That rule pertains to all snowboards with offensive or inappropriate graphics, she said.” Article
“Smugglers’ Notch, a Vermont ski resort, says employees are banned from using the Love and Primo boards.” article
Props to Aspen Skiing Company quoted in this article for being unfazed by the designs, “I know there have been some discussions informally,” said Skico spokesman Jeff Hanle. “We don’t have a policy one way or the other. I don’t know if we will.” article
So first thing…it’s only pertaining to snowboards? Thanks Vail for the equal opportunity oppression of graphics.
Second thing…who determines if it’s offensive or inappropriate?
Does that matter to only graphics, what about stickers? If I have a sticker on my snowboard (which I do) that says Go Home Gaper, does that mean that it is prohibited? What about a sticker showing my love for a presidential candidiate…could that be inappropriate?
That statement doesn’t just apply to Burton anymore…it applies to a few other companies (ski and snowboard) out there.