FreshPow Partners with Protect Our

04 Dec, 2008

Here’s an interesting collaboration between FreshPow! and Protect our Winters worth checking out!

Looking good on the hill is great; knowing you’re helping the environment at the same time is a bonus!

November 24, 2008 (Toronto, ON) – FreshPow! has joined POW in the fight against climate change with the creation of a one-of-a-kind FreshFaceTM Snowboard graphic. The FreshFaceTM will retail for $64.99US with a portion of every sale going back to POW.

“When POW approved the FreshFaceTM designs we were thrilled! Proceeds raised from each sale goes back to where it’s needed most; projects aimed at reversing environmental damage.” Says Ariane Griffiths, FreshPow!’s Director of Marketing & Operations. “To be able to help POW raise much needed funds for Environmental Awareness and Climate Change is a great honour, we can’t wait to start production!”

The POW FreshFaceTM design features a series of footprints trudging through the snow. “The design signifies the purity of first laid tracks on new fallen snow,” says Tim Griffiths, Creative Director of FreshPow! “It’s a gentle reminder of what the world stands to lose if we don’t band together and help organisations such as POW achieve their mandate.”

Protect Our Winters (POW) is a tax exempt, non-profit organization dedicated to reversing the global warming crisis by uniting the winter sports community and focusing our collective efforts towards a common goal.

To learn more about Protect Our Winters, please visit and for details on where to buy a POW FreshFaceTM, please contact Ariane Griffiths at or log on to

About FreshPow!

Founded by Ariane & Tim Griffiths, FreshPow! designs custom accessories for the extreme sports industry. FreshPow! collaborates with skilled designers to produce temporary top-plates for board sports, coordinating apparel, stickers, patches and buttons. FreshPow! gear is sold worldwide through specialty stores and online at FreshPow! has been featured as Start-up of the Week; Babe of Business, Featured on the Industry News Section; Board The World, Featured on the Front Page and Business Section;, Featured in the News Section;

About the author


From the beginning of time, I was Shannon. From the beginning of snowboarding, I was Shay. From the beginning of online communities, I was Shayboarder. In the end, I’m the writer, photographer, editor, publisher, guru of sorts, product tester, curvy girl, and most importantly the snowboarder behind it all. Follow me on this journey through snowboarding, mountain biking, traveling and fun experiences!

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