The wave of the future…Eco and Reverse Camber it up.
02 Feb, 2009
If you happened to be at SIA last week or at ISPO this week, you’ll notice that most every company now has two things…Eco and Reverse Camber. I’ll dive into my thoughts on both of these and what they mean for the industry, for snowboarding and it’ll be interesting to hear your input as well…what do you think about these two popular items in snowboarding.
Eco Love for all?
O-matic definitely has it right with the graphic that says “eco sells” on the topsheet. I don’t own a eco board and I honestly don’t really care to, I believe that eco is a state of mind…that if you want to go eco it’s the full nine yards, garden in the backyard, walk/bus to work and snowboarding, recycling gear…the list goes on.
Since I really do none of those steps I feel pretty confident that just cause I buy an eco friendly board that I’m still not doing shit for the environment. One board isn’t gonna change that you drive 2 hours to the mountain by yourself or use plastic grocery bags instead of your own re-usable cloth bags.
I will say it’s great that products are being re-used but for me the whole picture is really the whole picture. I liked that Norm from Lib is working on an idea that I buy into, that would prove how environmentally friendly Lib Tech is. Because lets be honest just because you say you are, doesn’t mean you are. Just because a product has that eco friendly stamp of approval on it…doesn’t mean that it was vouched for and legit.
It’s apparent that a lot of companies are now getting in to the game and I do think it’s because it sells.
Reverse camber this
A couple weeks ago I had an anonymous comment on the blog asking me this, “Do you think Rocker / Reverse or No Camber boards are going to take over the market completely? Are we witnessing the end of days for the regular cambered snowboard?” It was a really good question so I ignored it because I knew I’d need time to think it over and I’d use it in a post eventually (sorry for the delay!).
At SIA there was a lot of reverse camber boards on the floor. Companies either wholly dived into it or finally introduced it to their lines. Even with the tough economy, the reverse camber boards sold this year. For this blog, the reviews of the reverse camber boards were the most popular and most asked about reviews.
With so many companies now making reverse camber snowboards, it definitely is taking an idea and not making it your own but re-using it from someone else’s creation. Lib Tech went forth with their patent which I’ve heard is pretty broad on the design, Never Summer submitted their camber/reverse camber for a patent as well and not familiar with who else has submitted a patent regarding reverse camber. We will see what happens with the patents and what companies will do what when it comes time to look into patent infringement. I’d like to think that the industry is about every company expanding snowboarding to the next level and reverse camber seems to be that next level. I don’t believe it’s hype but it does get rid of the snowboarder needing a board for different conditions.
Reverse camber won’t die in my opinion but I have yet to see a professional snowboarder competing in the superpipe with a reverse camber board. Thanks to Mia from Burton, I found out that Danny Davis is riding a v-rocker version of the Easy Living in the superpipe. There are still pros that rock regular camber and despite that they have reverse camber to ride. It’s personal preference for a lot of people. Reverse camber is easy to ride, it’s less likely to hook on you or catch an edge, it’s easy to butter and press and it’ll float in powder better. All those scenarios reach out to the mass audience of snowboarders that want something new that’ll last them in every condition possible in every mountain they go to. Whether it’s the ice coast or their once a year shred trip to Jackson Hole. That is why it’s popular and will stick around.
I just hope that the whole patent issue doesn’t become so much that it ruins it for everyone. Those who created it should reap the rewards but they also should not prevent other companies from trying to make it their own and testing the waters with it. Patents are meant to protect intellectual property, not the direction of the market. The direction of the market is going into reverse camber quiver killer. In the end we will see if reverse camber is able to be patented.
So those are the two big things this year, eco friendly to make you feel better and reverse camber to make you spend less on boards.
Be interesting to hear what people think about both…I’ll admit I don’t buy into the eco friendly BS because to me its more than just buying one product that’ll make you eco-friendly. I love reverse cambers and think that because of them, because of companies making it their own…there is some great stuff going on to get people riding.