Behind the Graphic: Erik Van Hauer on 09-10 Rome Addictive Collection Agent

31 Mar, 2009


Behind each snowboard graphic is someone’s ideas. A graphic can be born from a long car ride with friends, a silly design they walk by, in a dream they have…the list goes on. Each year there are thousands of graphics created, around an image, idea, story. Behind the Graphic is a series of interviews that I’ll be collecting over time with various artists/designers from companies who have designed graphics.

Shay: What snowboard is your artwork featured on?
Erik: For 09/10 boards I’ve designed 2 models; the women’s Blue and the Addictive Collection Agent 154, which is basically an artist series.

van_hauer_1_1

Shay: Did you approach Rome with an idea or did they approach you with an idea for a graphic?
Erik: I did the start-to-finish work for both of these graphics. This includes research, ideation, and presenting a representation of your idea – all the way through to production details and specifications for the final product.

Shay: Describe yourself as an artist?
Erik: Some people may disagree, but as a designer, I don’t really see myself as an artist at all. Maybe more of a craftsman – but not even that. The design profession is something else completely.

Shay: What are your tools for creating art? What about this specific design, what did you use?
Erik: Tools include anything and everything – with the end filter being the trusty computer. For the Addictive Collection Agent, my main tool was a camera. I collected the My Little Ponys, made tiny Rome logo die-cut stickers to brand (pun intended) the Pony’s asses. I then configured them in a cow-pen like scenario that would also fit into the Agent 154 shape and photographed it from above. The base involved me configuring 3 lbs of raw ground beef into the words “ROME SDS”. I mixed in Pony hair, hooves, and glitter sparkles into the meat. I guess I pictured My Little Pony blood and guts to be sparkly and magical…

van_hauer_2_1

Shay: What was the process like for turning a piece of art into a board graphic?
Erik: Honestly, as someone who has been designing for 5 or 6 years the process has become completely seamless. It’s just making what I see in my mind happen on a board – the steps from canvas to board are just part of the process, or often completely non-existent. For example, the Blue graphic was done 100% with Adobe Illustrator on the computer.

Shay: What was your inspiration for this graphic?
Erik: For the Addictive Collection Agent, I guess it was my own twisted imagination – the fact that the project was presented as completely open to anything without the constraints of sell-ability got my mind thinking towards the inappropriate.

Shay: What are you working on now?
Erik: I’m sort of in-between my biggest projects of the year, those being the website and catalog. Though, I’m just starting to conceive and review the page list for our 2010 Consumer Catalog. Putting up the 2010 Web Site won’t be too far behind that. In the meantime I’ve been producing the packaging for all of our 2010 product and making sure our branding package – which I also head up – is being provided to those who need it and being properly implemented. I’m also starting development on all of our AD designs for the upcoming season, and working on a few board ideas for 2011.

Shay: Huge thanks to Erik for taking the time to do this interview!

About the author

Shay

From the beginning of time, I was Shannon. From the beginning of snowboarding, I was Shay. From the beginning of online communities, I was Shayboarder. In the end, I’m the writer, photographer, editor, publisher, guru of sorts, product tester, curvy girl, and most importantly the snowboarder behind it all. Follow me on this journey through snowboarding, mountain biking, traveling and fun experiences!

Related Posts

4 Comments

  1. TheButress
    April 03, 2009

    Oh… Well… It’s a ying/yang thing. Cutesie, pretty on the top, disturbing mayhem and destruction on the base. I can see this having some effect on Skyler’s love of this board… LOL.

  2. Skyler
    April 03, 2009

    well… I am not sure what I think now. I was so excited about the throwback my little ponies with rome brands. I wanted this board so damn bad that I wanted to be first in line to buy it somewhere!!! But the ground beef, with hair and glitter…omg. I am not sure what I think. I guess this design has left me speechless and that is pretty damn hard to do…

  3. Pam
    April 27, 2009

    The Rome Blue graphic is sick! I just got the 09 Blue. Kinda cool knowing who designed it how it was made.

  4. July 26, 2009

    Butress, definitely the yin/yang thing going on. I like the design and I didn’t know the base was designed out of meat until he mentioned it, haha!

    Skyler, It’s still My Little Ponies..just with a bit more to it than looks show.

    Pam, definitely the Blue graphics are always awesome and it’s rad to hear from the people who design graphics you like.

Leave a reply