Love, fame or exposure?
07 Mar, 2009
Across the world, print media is having a difficult time. Not just in snowboarding, but in all the magazines that cover multiple genre’s. It’s quite normal to open a magazine and find more ads than content but now that’s been noticeably declining. I’m guessing that the magazines with less ads are actually finding themselves in a better position right now. It’s certainly appearing that online media has a place, we shall see if blogs become the new magazine.
I’m coming up in the online world, I feel I can make that statement because this site is a success for me. In the first couple months I used to get 1,000 visitors a month, I now get that number times 3 in a single day. I continually pump out daily content and work hard to make sure that my readers have something to check out…year round on the subject of snowboarding. The best part is that I love doing this, I’m pushed to write about snowboarding, continue to learn more about it and use that knowledge to help people.
I was reading Brooke’s blog and some points she made about the internet being fucked because people give away content for free now. Magazines should pay for all content, internet or print and it seems like they haven’t yet realized that. Internet content should be more valuable, it’s easy to track who reads it and it lasts forever, it’s not thrown away. Months after an article was posted online, someone could find it on google. I highly doubt that would happen with print magazines. I’m a firm believer that if you are passionate about something, that’s more valuable and recognized than if you are out there just to bring in the buck. The best articles I have read are the ones where I identify with the writer and can tell they were interested in what they wrote about.
I started snowboarding because I loved it, I started writing because I loved it. I don’t expect anything in return from something I love. I know that if my job was to write this blog, then I wouldn’t give content away for free. But ultimately I don’t rely on it to pay the bills and I like that I don’t feel that pressure to crank out something I’m not interested in or not passionate about.
Obviously my biggest interest is this site, my content is entirely for this blog and I’ve turned down offers to write content for other sites that could pay me because I feel most passionate about this world I’ve created. That’s not to say that I don’t have high hopes for my writing and eventually would write content for others but I am very picky about who. I have full control over my own content, I never write about something that I’m not interested in and I make it fun. If it’s a hassle or an issue, I won’t deal with that company again. I’ve learned to say no because I disagree with it. Case in point, advertising on the new site…not open to just anyone, has to be companies that I support and stand by.
Occasionally I’ll offer up my content to Transworld Business and cover something that they can also use. The audience is different and I’ve found that it makes me re-evaluate my writing to be able to write about one subject for two different audiences. I did that with the Holy Oly, Opening Day in Colorado and the Oakley Revolution Tour. In the end I enjoy it because I find it’s a good step for my own writing.
If someone paid me to write this blog, would I still enjoy it or would I need to hit the certain number of words, the certain number of user visits per day and fall out of love with something so simple and easy to do? It’s that argument, be poor and love what you do or the opposite. The lucky people I have found are the ones who love what they do, make a living of it and the job never seems like a job. I certainly hope the love I have continues regardless of if I make income off it or not.