Frequency Review: Issue 7.2

31 May, 2009

Valuable content is where it’s at during these rough times in the economy.  Relying on advertisements to fill content is going to disappear and being low man on the totem pole will give you a bigger lead than before.  That’s certainly the case for Frequency where their quality content gives them the upper hand and when there is more content than advertisements, it’s something worthy of keeping around.  
Issue 7.2
“As the sun breaks, the wildflowers blow and slush pits signify the changing of seasons, frequency TSJ welcomes the first signs of summer with the release of our latest: Issue #7.2. While spots like Whistler, Mammoth and Hood are still enjoying the rad, the season is just ramping up in South America. And that’s where frequency TSJ Issue #7.2 takes you, dropping in on Bariloche, Argentina for a two-week binge session of snow, discos, and more carne than you can consume. Back in the spotlight, Gretchen Bleiler sits with John Laing to discuss not only her contest exploits, but also her recent move to backcountry riding, where she continues to push snowboarding forward. As well, Natalie Langmann takes us to another remote locale: Haida Gwaii on British Columbia’s northwest coast, for a trip into a culture thousands of years old—and the massive mountains in nearby Terrace, BC. And while we’re on the topic of remote locations, Paul Laca’s photo gallery, ‘The Boundaries of Civilization’, features exactly that: the Bering Sea, Chugach Mountains, Nevada desert, and beyond… And last but not least, publisher Jeff Galbraith profiles the legacy of Northwest native Blair Habenicht.”         

Cover Shot

Elias Elhardt captured by Matt Georges on scene in Saas Fee, Switzerland . The shadow of his handplant.

There’s a story behind the cover about this young German boy who was killing it but then he disappeared from the scene because he couldn’t ride from a disease they couldn’t diagnose.  Now he’s back and catching up on handplants.  Personally I find the story the real beauty behind the photo.  I like the photo but I was surprised it’s a cover shot.


The most interesting variety of features I’ve seen in Frequency since catching onto the magazine.  With two stories based around riders, Blair Habenict to Gretchen Bleiler the focus of two riders on complete opposite sides of the spectrum.  Articles covering South to North, with the southern hemisphere culture in Argentina and the northern hemisphere culture in BC/Alaska with a glimpse into the snowboarding in each.  Finally a look at Paul Laca’s archaic photography following his heart into photographs and finding more than what someone could teach him.

Blair Habenicht takes the NW baton

Blair carries on the Northwest riding with a family legacy and being brought up into the world of racing only to determine the powder is where his heart lies.  With a college degree and a LBS victory in the younger men’s division, he’s now charging into filming the bigger lines with Absinthe and the smaller fun with Think Thank.


Gretchen Bleiler
Ohio Extreme to Aspen Dream
Gretchen has crossed the line that many athletes don’t, making it to mainstream exposure beyond the snowboarding world with a variety of corporate and snowboarding sponsors with a focus now on the backcountry riding.  From her beginnings in Ohio to being the hometown girl in Aspen, she covers the Olympics, backcountry riding, representing herself and getting hitched in this interview with John Laing.


The Boundaries of Civilization
From Nevada to Alaska, quite the difference from dust covered desolation to snow covered isolation captured with a Pentax 35mm Spotmatic into the life of Paul Laca.


And So We Dance
Winter in the Land of the People
Meaghann O’Brien is not only a snowboarder but a descendant of the Haida in the Queen Charlotte Islands of Northwestern British Columbia. She shows a crew of riders what it means to be part of something beyond snowboarding. Just outside lies some amazing snowboarding with pillow fields, cliffs and powder aplenty that they partake in.


Chasing Dr. Death
Trials, Tribulations, and Tree Riding in Bariloche
Colin Wiseman heads to the southern hemipshere with the South American Snow Sessions to find more than he bargained for. Dr. Death had been spotted in Bariloche, a resort town known as the Aspen of Argentina and Colin was there to ride and take in the culture.


I was surprised to see a Gretchen Bleiler interview, of course it was well done but it seemed too un-original for Frequency to cover it.  The overall highlight was leaving the Gretchen interview and finding a write up on Mike Basich and area 241, something that is original and deserving of recognition.  A retreat into his own mountain built shred escape where the toilet is outside and just like Mike Basich…it is the true form of mountain man living complete with powder heaven outside the backdoor.  

Months ago, Johan from C3 told me he was doing a write up for Frequency on Steamboat and I forgot about it until I flipped open this issue to see it!  Cloud 9, Steamboat Revisited covers the back in the day version of Steamboat with the various riders who started it, the locals spots that still exist and the feel of a town where you ride the whole mountain and not settle for one spot.  As someone who currently lives here and have been around Johan when he tells “back in the day” stories, it’s certainly changed since his time in the Boat but the feeling of riding a mountain that people drop their lives and move to resort mountain town, to live the good life…hasn’t left.

“Don’t call it a comeback” describes the media resurgence happening in the Pacific Northwest with two films documenting Washington snowboarding at Snoqualmie and Baker.  I was surprised that the SoundStrait productions “northwest was one” film was missing from this list, as they also are back in force with a film that highlights Stevens Pass shredding as well as other areas.  

There’s a small feature that covers Beartooth Pass snowboarding in southern Montana, where you can ride in the summer in a spot where only the snowboarders seem to pull over to enjoy the summer goods.  

“Riding the Landwave” focuses on comfortable living in the parking lot, with the closest access to shredding.  The best quote is “By living in a van I am able to snowboard more than if I was busy building mountains of possessions.” How true.           


Frequency isn’t your typical snowboard magazine, it’s a coffee book style magazine that you can set out and people will check out for months.  It doesn’t expire and the content lasts a long time because it covers an extensive, well thought out genre of snowboarding.  With just over 100 pages and the majority of them being content vs advertisements, you definitely get a better quality magazine that makes you think about what you read.  

Check out Frequency’s website and stay tuned for the review of Frequency Issue 7.3

*The magazine photos taken of the cover in a drawer are from me. The photos taken of the cover and each feature are from Frequency’s website.

About the author


From the beginning of time, I was Shannon. From the beginning of snowboarding, I was Shay. From the beginning of online communities, I was Shayboarder. In the end, I’m the writer, photographer, editor, publisher, guru of sorts, product tester, curvy girl, and most importantly the snowboarder behind it all. Follow me on this journey through snowboarding, mountain biking, traveling and fun experiences!

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  1. Huckleberry Hart
    June 09, 2009

    kudos for the review Shay! And a whole hell of a lot of kudos to the Frequency crew, for putting out such a snappy product. And some hell yeas for South America, Blair, Lainger, and Captain Johan.

  2. June 16, 2009

    Thanks Hart. I like reviewing Frequency, definitely because not everyone can get it or afford it but it’s a good read and even a summary/review can be worthy to check out.