To blog or not to blog
01 May, 2009
Each journalist is powerful in the words that they write, the impressions they make and the final touch they bring to a story, a product or a picture. Many of the most popular blogs in the snowboard industry or beyond are respected because they don’t follow the trend. They have their own voice that isn’t paid for, marketing language or to sell a product. Each day there is a choice on what to blog about and what not to blog about.
Within my own blog, I have found a voice and a need to bring an unbiased opinion to the masses on snowboarding. If it’s not related to snowboarding, or in my opinion related to it, it won’t get a mention. During SIA, I visited companies I was interested in and was able to meet with. Some companies I was interested in but missed out on meeting with and others I chose to not meet with because I don’t agree with what they are. I didn’t meet with Ed Hardy or Bitchboards or companies that create a binding that turns so you skate easier. Last I checked snowboarding didn’t need those things.
Many major companies are finding their way into social media, finding that blogs do influence people and using them to get their message out. It could be a new ski shop machine that helps fix edges quicker (one I would never use as a consumer), a new energy drink (not related to snowboarding) or the trial of a cell phone coming out (kind of connected, I use a cell phone on the slope). Companies are starting to use bloggers to influence, to mention and to gain word of mouth advertising through them. In the end it comes down to the author to choose what to write about, do you write about everything that comes your way or do you pick and choose according to your blog theme?
Bloggers are the editors, the writers, the researchers and continue to focus on their blogs using their own ideas without input from many others. We don’t have someone telling us what to write about and each day it’s a new adventure to type on the keyboard about something of interest. I’ve been writing since August 2007 on this blog and I’ve used my own judgement on what to include and exclude from posts while keeping with the theme of the blog. The best advice I learned was to keep my blog content original which increases the value of what I do. Each day I read other blogs or websites and when they all have the same press release, there’s no attraction to them.
I certaintly hope that what makes blogs and bloggers great, continues as it is. The honesty, the originality, the blunt opinions, the writing about what they are passionate about and not what some company wants them to write about…this is what makes online journalism good and worth reading.