Inside the Transworld Headquarters

28 Oct, 2009


Since 1987, Transworld Snowboarding has been at the forefront of snowboarding for print publications and a name that snowboarders turn to each day.  It wasn’t a difficult decision to decide to visit the major publication and see how things go down behind such an influential name in snowboarding.  Transworld was the third stop on the second day of the adventure with a brand new office they just moved into, they are minutes away from many other action sports companies houses in So-Cal.

I received a call from Annie Fast to meet them for lunch before heading to the Transworld office.  When I showed up to grab lunch with Annie, I certainly wasn’t expecting to see Bryan Iguchi, Seth Huot, Zac Marben and Gigi Rüf standing there in line with Annie.  Just another typical day for them and an extraordinary one for me.  We were joined by a crew of people from Camp of Champions also visiting the office and a couple of the Volcom crew on hand with the team riders.  After lunch, Annie and I made our way to the office.

Annie Fast is the Editor-in-Chief at Transworld Snowboarding and was my tour guide to check out the new headquarters. The snowboarding industry is definitely a boy’s club so it’s quite inspiring to meet other women who help run the industry and make their own waves.  Congrats to Annie because she recently got married as well!

The Transworld office is massive and it hosts departments for skate, surf, snow, business, bmx, motocross.  I got the full tour to check out each department with their own individual touch that shows what action sport it is.

Each issue takes a lot of planning for ads and content, here’s what it looks like before it becomes a magazine.

The board meeting room on top of a snowboard

Transworld has been doing an amazing job with podcasts and premiering movies online.  Recently they did the Todd Richards Story “Me, myself and I” streaming through the internet and this is where it all went down.

The magic happens in the studio for all the product shots that hit the magazines

I must admit I was jealous of the Surf department who received this game that also pours drinks from the side.  Seriously amazing technology and it’s gotta be rough to work there.

Finally it was time to head to the snow section and see where the work goes down to make each magazine happen.

Looking down on the snow workstations

Sitting inside the snow offices were Camp of Champions Fabia and Graeme chatting with TWS’s Anthony.

I found out a couple days ago that Graeme (Loach) and I know each other from the snowboard.com days and he emailed me after putting it together that I was Shayboarder.  Funny how we were in the same place at the same time without knowing it till later and we have that history together.

Nick Hamilton (Photo Director) showing Seth Huot and Zac Marben around the office

Liam Gallagher (associate editor) is the person I run into the most around the globe. He was busy trying to work while we were playing around in the office.

Later on towards the end of the journey a foosball game went down between Nick and the Volcom riders.

Joe Carlino (video productions manager) talking with Zac Marben

It was definitely an adventure to check out such a major publication like Transworld and get to see behind the curtains.  I want to thank Annie for showing me around and taking the time to meet with me.

About the author

Shay

From the beginning of time, I was Shannon. From the beginning of snowboarding, I was Shay. From the beginning of online communities, I was Shayboarder. In the end, I’m the writer, photographer, editor, publisher, guru of sorts, product tester, curvy girl, and most importantly the snowboarder behind it all. Follow me on this journey through snowboarding, mountain biking, traveling and fun experiences!

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8 Comments

  1. jayboy
    October 28, 2009

    looking cool. Isn’t there an art department? and what about their skatepark?

  2. October 29, 2009

    Jay, there is but I didn’t get pictures of either. The skate park was under construction

  3. October 29, 2009

    What an awesome opportunity to tour TWS. Looks like you had a lot of fun. Thanks for sharing!

  4. October 29, 2009

    Daaaaaaaaaaaaaaaarn that looks AMAZING Shay! So cool. I REALLY love the snowboard boardroom table!

  5. Annie
    October 29, 2009

    Thanks for coming by Shay. Nice blog post!

  6. Dan
    November 06, 2009

    Sick tour, glad you posted this I found it really interesting. It’s really cool to see what goes on behind the scenes in an industry front runner like TW.