SIA 2010 Day 1

29 Jan, 2010

Today is the beginning of four days of fun, products and people at the SIA Snow Show in Denver.  SIA is an industry only event which means you’ll get the most influential people to snowboarding in one building and access to all of the 10-11 gear that will be hitting the sales floors in the fall of 2010.

I didn’t stay out too late last night and this morning was a breeze taking my time before hopping in a shuttle to the convention center.  I wasn’t sure what to expect at Denver so I arrived early to make sure I found my way around first.

Preparing for the ribbon cutting ceremony at the first SIA in Denver

Inside the show I stopped by Never Summer to say hi to the boys and see the graphics for 10-11, I’ve only seen a couple models so it was fun to check out the whole line that is coming out.

A variety of Never Summer boards coming out in 10-11

The second stop of the day was 686 Outerwear and a personal favorite for outerwear each year.  This year is no exception, even though the line lost a couple jackets they still kept the signature pieces and added to the Snaggletooth series.

Arbor snowboards continues to pump up their system technology but also they make sure to keep their classic boards just how we like them in 10-11.

During some downtime I hung out at the YES booth where Tadashi, DCP and JP were on hand just having a good time, in this photo laughing at JP for his insanely big pants.

DCP showing off the YES Flex

A look at the 10-11 YES Snowboards

The funniest moment was being interviewed by DCP for their television news channel thing they were doing.  I hope the interview came out okay.  Here’s a shot at the end of it with the YES riders and myself.

Congrats to 10 years for Capita Snowboards, they commemorated the 10 years with a feature of their boards on the wall outside their booth.

Also a quick stop of Union showed off some great colors on the Forces.

Quick glance at Forum Snowboards

Rome Snowboards was plenty busy when I stopped by to see the hardgoods and softgoods lineup.  It was great to have Ron show me the line and to spend time with Erick the NW rep that I knew before

I must say each year they improve the outerwear line and this year I found one jacket that I’d definitely buy which is always fun to see.

Hands down best feature was the season pass stickers that cover up your pass with rad mustaches and objects.

Couple boards in the line up

Variety of Rome bindings

During the show I ran into the Board Insiders crew checking out the latest products

So I actually met the guy who is the Ride Snowboards wedgie guy, he came out to Steamboat with the Zumiez crew earlier this month and we came across his photo outside of Ride so it involved a classic shot with him.

I meet with Burton tomorrow but they have a whole Vegas theme going on in Denver

In the afternoon I walked by Mervin to find Pete and Mike decked out so I got a photo with them.

Earlier in the day I went by Lib Tech to see a couple boards and I’ll head back to get the full line-up for this year.

At Holden I met with Mikey Leblanc to see the new lineup and although Holden’s style might not match my own, I definitely see why they are so popular.

My personal favorite jackets I saw from Holden

As the afternoon was winding down, I made my way to one of the hotels where Nike 6.0 had a private viewing of their line.  It was the first time seeing really what they had done and a continuation on their eco-friendly materials with recycled materials.

After the show I had 30 minutes to make it back to my hotel room, clean up and get ready for dinner with some of the C3 guys (Johan & Chris) and Sierrasnowboard.  We had a big group but it made dinner a great time and stoked to spend time with everyone.

After dinner, a couple of us headed to the Burton party at Diamond Cabaret which was of course a strip club so no cameras allowed.  It was a blast to watch and hang out with everyone there.  Eventually at 3am, called it a night and time for some rest!  Day 2 starts in a couple hours and I know I need some sleep.

About the author


From the beginning of time, I was Shannon. From the beginning of snowboarding, I was Shay. From the beginning of online communities, I was Shayboarder. In the end, I’m the writer, photographer, editor, publisher, guru of sorts, product tester, curvy girl, and most importantly the snowboarder behind it all. Follow me on this journey through snowboarding, mountain biking, traveling and fun experiences!

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  1. January 29, 2010

    Awesome! Any chance you can snap a few pics of the 2011 Rome Artifact 85 and the newly changed 390/Targa bindings? I’m hearing canted beds on the Rome stuff.. Hmm. Thanks Shay… Looks like you are having a blast. I am sooo gonna try and get in there somehow…hehe 🙂

  2. Mike
    January 29, 2010

    So jealous! Looks like a blast. Is that a Lib split board setup in the pic with you, Mike and Pete? Also is the Lib TRS coming out with C2 next season?

  3. abbi
    January 29, 2010

    nice 😀
    i’m getting pumped to check out 2011 hardgoods at the stratton on snow demo here out east this coming week, it’s the best time of the year, the unveiling of all the new graphics and tech changes, can’t wait to try everything out

  4. Kimchi
    January 29, 2010

    Blue + Yellow Forces = repping the alma matter for the win. Thanks shay.

  5. Fes
    January 29, 2010

    Woah woah WOAH! What is Mike Olson holding? Please tell me that’s a Lib split?

  6. Andrew
    January 29, 2010

    Those forces are better looking than my red ones.

  7. lee
    January 29, 2010

    I told you the new stuff looked good ,didn’t I? Even the DLX’s look good! The blue and yeller choice for the Force’s was a great choice too. Union is on point next year!

  8. January 29, 2010

    Good job on catching that Lib split on film. Are you going to come back for the PacNW Splitfest?

  9. January 30, 2010

    Any chance you could ask Blue for an extra 10year catalog/book? Not sure what they are but if its a history of CAPiTA over the last ten years then I want it. I am a graphic designer/illustrator and more than any other thing the aesthetic of CAPiTA has influenced who I am as an artist and would just love love to get my hands on a piece of their history. if this would be possible I would be forever indebted.

  10. lars
    January 30, 2010

    a lib splitboard???? woooooohoooooooo! 😀 stoooooked

  11. devin
    January 30, 2010

    please let that Lib Tech split board be wide enough for my feet?! Also, I really want to see the next Dark Series and a decent picture of the Banana Magic!

  12. January 31, 2010

    Shay, can you let us know which boards are which on the NS range when you have a chance.

  13. Won-Ton
    February 01, 2010

    Dying to to see the new Jamie Lynn Lib Tech!!!! Please post it when you have a chance – Thanks!