SIA 2010: Day 4

01 Feb, 2010

The last day of SIA is always the quietest and most haggard day of the show for most people.  I was able to sleep in on Sunday, pack up my gear and slowly make my way to the show.   I was expecting day 3 to be a quiet day at the show but soon found out that I had some last minute appointments and still a good amount of companies to visit.

My first appointment was with The Program to check out Forum Snowboards, Special Blend and Foursquare Outerwear.

Foursquare outerwear lined up

I’m not exactly sure on what jacket this is but it’s one of the top end Foursquare jackets with a inner matching jacket.

Special Blend continues with the bright stripe patterns on some of the outerwear

After I made my way to Celtek where I was able to meet Erik Leines and see the upcoming line.  They had a very rad hunting booth and kept the show alive with their antics.

Crossing the stream into Celtek

Some new Celtek gloves

DC Snowboards at the Tradeshow

DC Snowboards

Up close look at a DC boot with the boa system in a new way on the boot

In between some appointments I ran into John Makens so we went and got coffee to wake us up for the day.  While standing in the middle of the tradeshow, ran into PJ Harvey straight out of the midwest and got a shot with him.

Betty Rides Outerwear sticks to some hot colors for the new year

Erin showing off one of the more neutral Betty Rides jackets

Parker from Dangerzone was outside of the Omatic tent and looking like a male model but really he just runs Dangerzone pushing out some great videos for the snowboarding world.

Checking out the Atomic Poacher Splitboard from Atomic Snowboards

The best part about visiting Salomon/Bonfire was seeing the 10-11 bonfire Geo boots I’ve been testing since summer at Hood.  They’ve changed since the model I have but still looking solid.

Salomon Snowboards line-up

Greg from Lib Tech and myself rocking out on the last day of SIA

I ended the day with K2 Snowboards to see their entire line which after last SIA I’m definitely impressed with how they create gear for all types of riders on the mountain.

It’s time for the on-snow part of SIA which means less time on the computer, more time riding gear!  I’ll be answering all the questions/emails when I get back home on Wednesday.

About the author


From the beginning of time, I was Shannon. From the beginning of snowboarding, I was Shay. From the beginning of online communities, I was Shayboarder. In the end, I’m the writer, photographer, editor, publisher, guru of sorts, product tester, curvy girl, and most importantly the snowboarder behind it all. Follow me on this journey through snowboarding, mountain biking, traveling and fun experiences!

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  1. Carrie
    February 01, 2010

    those Celtek mitts are awesome!! Do want!!

  2. February 04, 2010

    Carrie, Celtek looked really solid for 10-11, stoked on what those guys are doing and the fun designs they have.