Literature meets snowboarding with Hieronymus
28 Dec, 2010
Sometimes all it takes is an idea, materials and a sewing machine to piece it together. Hieronymus had an idea, gathered the material and started creating designs with a sewing machine. Their clothing is founded on two concepts: literature and design. While you might wonder how this company has its hand in snowboarding, it’s out there being worn, on and off the slopes. The people who support the company are snowboarders and each piece of clothing carries an inspiration of words.
I was first introduced to Hieronymus when I met Clark Morgan, the man behind the machine at Vail last season. My friend April introduced me to him and I got to glimpse the shirts from the back of his car in the parking lot. I liked the clothing so I put down my money to take home a shirt for myself and ended up added onto my collection over the summer at Hood. The simplistic designs with the pocket logo, the literature featured on the inside and how Clark makes each piece original is what drove me to like the brand. When you buy a piece from them, you aren’t sharing the same one with hundreds others. Yours is yours.
Each piece of Hieronymus clothing comes with a tag that tells you the story, information on the literature that lines the inside or outside of the piece and when it was completed on. Hieronymus sews the creations straight out of Denver, Colorado and creates a mix of shirts including tall tees, hoodies and beanies. Each of them will be lined with literature on the inside.
Each article of clothing is inspired by a piece of literature written by the company’s creative team. Each piece carries meaning, and should be worn in a passionate way. The wearer of hieronymus clothing is one who has a desire to speak creativiely with his or her wardrobe.
Wear with pride.
Wear with passion.
It’s one of those brands that you know the people who create it, you smile that you bought it out of the box in the vehicle and you get excited to see the brand start making its way into Colorado shops. Even though I left Colorado, I still follow the Hieronymus Facebook page and see the creations being made. The process of words flowing onto clothing and maybe an impact.