SIA 2011: Day 2

January 29th, 2011

The SIA Tradeshow is underway in Denver, Colorado and day 2 was packed with more appointments to see what’s coming out for 2012.  I’ve been able to see everything from snowboards to outerwear to gloves to goggles, just getting an idea of what is to come next year.  It’s also overwhelming with the amount of information you receive so looking forward to winding down with all the catalogs to really dive in deep.  I’m tweeting from the show so make sure you follow me on twitter.com/shayboarder for the latest updates from SIA.

Weekend snowboards and Bond outerwear were a breathe of fresh air.  The boards have a variety of options from traditional camber to flapjack (flat) to reverse camber to smorgasbord (reverse flat reverse).

img_9603

I’ve owned Helly Hansen at some time or another in my outerwear and wanted to check out what they were offering for looks this year.  Here’s one of their men’s jackets coming out with a fade plaid design.

img_9507

Oakley goggles keeping their signature series

img_9737

Bataleon’s TBT is always popular.  They did the evil twin and evil twin artist series that you can see here (that stands out from the crowd) pretty good.

img_9659

Sandbox helmets out for show at the tradeshow.

img_9657

Salomon and Bonfire put in a mini ramp to their SIA booth that was kept busy with talent and fun to watch during downtime.  When I walked by, Nick Visconti was out skating and all eyes on him.

img_9677

The very popular Salomonder.  Can’t wait to try it!

img_9515

A glimpse at the fabrics coming out from Bonfire in 2012

img_9552

I really liked this jacket from Nitro Snowboarding

img_9583

Monument Snowboards showing off the memento mori snowboard
img_9770

I’d have to say Holden is looking their best for 2012 but they also are doing a collab with Vans this year featuring a Holden boot and shoe.  They’re also doing a collab with Union, Union/Holden binding.

img_9751

My favorite Holden jacket from the showing

img_9765

Stopped by Stepchild Snowboards and got to see the new line.

img_9622

Atomic snowboarding’s poacher splitboard

img_9778

The day ended with K2 Snowboarding who I think has the best overall line.  Really looking forward to riding some of the new developments at the on-snow.

img_9803

SIA for me has always been an incredible experience because of the people you meet.  I’ve met many of my idols in snowboarding at SIA and am always amazed that they know shayboarder.com.  Last year I met Jeremy Jones for the first time and was able to get an autographed poster from him while catching up.  While standing around the Jones/YES booth met Mike Basich in person and caught up with TGR Founders Steve and Todd Jones.  It’s incredible to have these opportunities.

DCP handing out YES shirts and filling in the missing word on them

img_9854

The evening started with dinner with the guys from New Era and Bnqt before heading to the Riders Poll.  We missed the awards but I heard Jess Kimura won and I was sooo happy for her and Capita.  The VIP section (thanks Adam Hawes!) at the Riders Poll was a blast and made sure not to forget my goodie bag this year.  Ended up at the Nike party for the evening and kept the party going into the morning. Of course some stories are not told on this blog!

Also stay tuned, I’m going to be doing some rad giveaways soon!

Tags: , , , , , , ,

One Response to “SIA 2011: Day 2”

  1. Tweets that mention SIA 2011: Day 2 – Shayboarder.com -- Topsy.com Says:

    [...] This post was mentioned on Twitter by shayboarder, Max Jenke. Max Jenke said: Sorry about your wallet! Send me your address so i can ship you some goodies. RT @shayboarder: SIA 2011: Day 2 http://bit.ly/emKEbD [...]

Leave a Comment

Snowboards