SIA 2011: Day 4

31 Jan, 2011

This year passed quickly and the last day of the tradeshow, day 4 came quicker than I could remember.  I kept the partying to a minimum on the last evening, just enjoyed dinner with a great crew of people and went to bed earlier than the previous nights.  The hotel room was a war zone with catalogs piled around, mix of shirts to socks to sunglasses ready to take home and a fair amount of stickers.  All that plus my gear plus clothes had to be packed up the morning of day 4, then kept in luggage check until the end of the show.

I headed into the show at 9am for my first appointment and stayed till 1pm when the show closed.  It was a busier day than expected with last minute stop-by booth’s and appointments to get wrapped up.

Skullcandy’s Rick Alden has a collection of snowboard history that he showed off at the Skullcandy booth.  I’d never seen a barfoot board in person or a lot of those boards so looking at them in the morning was perfect.

Stance Socks…seriously so stoked on this brand coming out!

Flux bindings has some good changes in store

Pow Gloves partnered up with Gore Tex this year and next year they definitely are lookin good.  I got a pair of leather gloves to try out at the on-snow.

When I started snowboarding, Betty Rides was my first brand of outerwear and they continue to offer gear for the ladies on the slopes

Got to check out Nativ Snowboards finally!

Bern helmets lookin good in 2012

Smokin Snowboards keeping true to their name

Venture Snowboards out of Silverton, CO keeping the freeride dream alive

Mtn Approach showing their way to get uphill on skis but downhill on your snowboard and it fits in your backpack

Academy Snowboards

The NXTZ covering up ways for the slopes

A quick look at High Society Snowboards

Board Insiders getting in some filming on next year’s Flow boards technology

A look at the Flow NXT-AT’s for next season

Flow Snowboards

I hadn’t stopped into the ski section that often but was able to go by a couple brands that were represented on the ski side like Head Snowboards.

Rossignol Snowboards

The North Face.  With DCP, Carter and Xavier on the team you know they mean business when it comes to mountain riding

Trew Clothing

And the show ended!  I’ve got a lot of photos and information to go through but you’ll start seeing updates with the latest gear soon.  On the way up to Winter Park for some shred time!

About the author


From the beginning of time, I was Shannon. From the beginning of snowboarding, I was Shay. From the beginning of online communities, I was Shayboarder. In the end, I’m the writer, photographer, editor, publisher, guru of sorts, product tester, curvy girl, and most importantly the snowboarder behind it all. Follow me on this journey through snowboarding, mountain biking, traveling and fun experiences!

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  1. David
    January 31, 2011

    Holy crap, did Pow actually update things this year? I like their gloves but I swear they were treading out the same designs and materials for 3-4 years with only minor color changes.

  2. Francis
    January 31, 2011

    Hi Shay,
    Do you know if, Flux, Drake and Union bindings are coming next year 2012 with a version of Canted footbed on the base plate?

  3. Mike
    January 31, 2011

    Will you post the Stepchild 2012 catalog in the future?

  4. Yessi
    January 31, 2011

    Nice coverage. Thanks.

  5. Mike
    February 01, 2011

    Heard YES is going to be coming out with a mid-wide or wide this coming season, did you see if that’s true?

  6. Chris G
    February 01, 2011

    Shay…what model is completely to the left in the Smokin snowboard picture? (red one)
    Is it also D.I.R.T Rocker?


  7. nfinit
    February 01, 2011

    Shay! Great job with the SIA coverage. Miss you here.

  8. February 06, 2011

    I’ll be going into detail in each post coming up on products by brands so stay tuned!