SIA 2011 On-Snow Demo: Day 1

01 Feb, 2011

It feels really good to get out of my shoes after 4 days of tradeshow and back into the snowboard boots for the on-snow portion of SIA.  It’s the chance to take the new gear to the snow and see what you think about it.  I arrived in Winter Park the night before, got a good night of sleep and was up early ready for the long day of trying out boards.

My first run I ran into Kevin Addy from Flow in the lift line and he introduced me to Dale Rehberg now the brand manager for NXTZ.  We ended up taking fast laps for a run together.  As soon as I came down with them, got to make another lap with Mike West owner of 686.

I started the day with the Capita Totally Fk’n Awesome with Union Atlas bindings, Jones Hovercraft with Union Milans, YES Pick your Line with Union Milans, Roxy Envi with roxy rear entry bindings, Flow drifter with one of the flow womens bindings.

One of the best parts of the day was taking a girls shred session with Roxy’s Kyre and Mervin/Quik/Jones Lora.  We grabbed a delicious lunch and then just cruised the mountain for a couple laps.

Forest Shearer and myself at the demo

Signal didn’t have a booth at SIA but got to see the lineup at the demo…gonna ride one tomorrow!

The day on snow was so much fun it was celebrated with drinks.  Joined the NS crew for drinks before meeting up with Trent and Technine crew for dinner and drinks.

Next up is the second day of demos and the last day in Colorado before I fly back home.

About the author


From the beginning of time, I was Shannon. From the beginning of snowboarding, I was Shay. From the beginning of online communities, I was Shayboarder. In the end, I’m the writer, photographer, editor, publisher, guru of sorts, product tester, curvy girl, and most importantly the snowboarder behind it all. Follow me on this journey through snowboarding, mountain biking, traveling and fun experiences!

Related Posts


  1. Ben Rupp
    February 01, 2011

    awesome. how were the atlas bindings? I’m really curious to see where they fit in the lineup, stiffer or softer than force? datas?

  2. Brek Leines
    February 01, 2011

    Please demo the mid life tomorrow!

  3. February 01, 2011

    How was the demo of the Totally FK’N Awesome?

  4. Lora
    February 02, 2011

    Yeah Shannon! thanks for riding with us!

  5. Richard
    February 03, 2011

    Ditto on the Atlas. Let’s see a review come up soon.