Red Bull needs no introduction; the energy drink company makes the most popular energy drink in the world with 4 billion cans sold each year, their name and logo is recognizable and they are one of the biggest non-endemic companies to promote action sports. Their promotion of a fun and active lifestyle is linked harmoniously [...]
Read More... | 1 CommentArchive for July, 2011
A visit to Red Bull
July 11th, 2011Snowboard Review: 11-12 Flow Era
July 10th, 2011Location: Mammoth, CA Snow Conditions: Hardpacked groomers to softer slushy runs. Setup: I rode the Flow Era with my Union Team and Flow NXT-AT bindings and Vans Veil Boots size 8. Size: 155cm. First Impression: Easy does it, that’s the Era just relax and enjoy the ride Weight: average Flex: I felt that the Era [...]
Read More...Facemask Friday: Wrong Gear
July 8th, 2011When it comes to keeping your face warm on the mountain, facemasks do the job. On the deep powder days, they keep you from breathing in the snow. On the sunny days, they keep you from getting burnt. On windy days, they keep your face from going numb. Gone are the days that you have [...]
Read More... | 22 CommentsIndustry Profile: Seven Springs Park Head Digger Jordan Soohy
July 7th, 2011Job Title: Lead Hand Crew/Head Digger Employer: Seven Springs Mountain Resort Years on snow: 8 Days on snow: 100+ every year Currently Riding: Rome Artifact Rocker 150 Currently I am: Keeping it real Shay: Tell us a little bit about yourself Jordan: I grew up in Virginia, but moved to Pittsburgh, PA when I was [...]
Read More... | 2 CommentsSnowboard Review: 11-12 K2 Eco Pop
July 6th, 2011Location: Mammoth, CA Snow Conditions: Hardpacked to softpacked groomers. Setup: I rode the K2 Eco Pop with my Union Team bindings and Vans Veil Boots size 8. Size: 155cm. First Impression: The Eco Pop is an aggressive pipe board and it’s quick. Weight: Lighter than average Flex: Stiffer flex longitudinally from nose to tail that [...]
Read More...Industry Profile: O’Neill Director of Marketing Cedar Carter
July 5th, 2011Job Title: Director of Marketing Employer: O’Neill Years on snow: Around 20 Days on snow: Not enough! Currently Riding: one of the new BTX boards from Mervin Manufacturing Currently I am: wishing I wasn’t sitting at my desk Shay: Tell us a little bit about yourself Cedar: I grew up in Washington and went to [...]
Read More... | 3 CommentsMammoth 7/4/11
July 4th, 2011It didn’t feel like the last day of the season but today was the last day of operations at Mammoth Mountain. Daily till July 4 and we stuck with it. The mountain ended with incredible conditions, top to bottom snowboarding and tons of people on the mountain. Like any holiday for a ski resort, I [...]
Read More... | 2 CommentsSnowboard Review: 11-12 Endeavor Boyfriend
July 4th, 2011Location: Mammoth, CA + June, CA Snow Conditions: Hardpacked to softpacked groomers. Setup: I rode the Endeavor Boyfriend with Union Team bindings and Vans Veil Boots size 8. Size: 148cm. First Impression: I could love this thing like a boyfriend on the mountain – it rips and doesn’t talk back. Weight: Lighter than average Flex: [...]
Read More... | 1 CommentTREW 2011-2012
July 3rd, 2011Just beyond the shadows of Mt Hood, lies TREW Outerwear in Hood River, Oregon where they create outerwear for the true riders. The collection focuses on a high demand of performance, function and style to the dedicated riders who need functional and highly durable gear. All of the pieces offer a 20,000 waterproofing and breathability [...]
Read More...Snowboard Review: 11-12 Flow Quantum
July 2nd, 2011Location: Mammoth, CA Snow Conditions: Hardpacked groomers to softer slushy runs. Setup: I rode the Flow Quantum with my Union Team bindings and Vans Veil Boots size 8. Size: 155cm. First Impression: This board is why I don’t review graphics. The graphics aren’t for me but it’s the board from Flow that I’d ride all [...]
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