Industry Profile: Ink Monstr Owner Reed Silberman
11 Aug, 2011
Job Title: Owner / Ink Monstr Custom Graphics
Employer: Ink Monstr
Years on snow: 20
Days on snow: Up until last yr I was getting 200+ a yr (now I’m a workin stiff)
Currently Riding: Lib Tech Board, Ride Bindings, Vans Boots, Smith Goggs, POW Gloves
Shay: Tell us a little bit about yourself
Reed: I’m just a squirrel tryin to get a nut!
Shay: How has snowboarding changed your life?
Reed: Snowboarding has openend so many doors of opportunity for me. It has it been an amazing, super fun experience, and some of the best times of my life. I have met so many great people, and have developed some very close friendships from it.
Shay: How did you get your start in the industry, who or what opened up more opportunities for you?
Reed: I can’t say that someone gave me a start in the industry. I kind of carved out my own little niche. Although Windells was a great place to network and meet some great people, I have an eye for opportunity and usually just go for it!
Shay: How has your previous education or work experience helped you in your current job?
Reed: I would say every experience in life helps me with what I do now. You can learn from any situation you are put in, and apply it to everyday life.
Shay: Tell us about your role at Ink Monstr and a description of the work you do?
Reed: I’m the guy who runs and overseas everything that goes on here. One day we will be wrapping a helicopter, the next, making a canvas reproduction for a local artist. We do it all! I spend lots of time on marketing ideas, and planning / sponsoring events to promote my company, as well as my clients companies. All of us here at Ink Monstr have quite a bit on our plate.
Shay: What’s an average day like at work for you?
Reed: 8am-8pm…most of the time later. We are always very busy, I am greatful to have so much work coming in. Everyday is different. We offer many different types products so our daily routine is never the same.
Shay: What are some memorable experiences from working in the industry?
Reed: Vegas!! And some shred trips to some really great places (I can’t really talk about it in a public forum). I have made some very close friends over the years, so I’m sure they will never be forgotten.
Shay: What do you think are the biggest challenges that the snowboard industry faces and what changes would you like to see for the future?
Reed: I think people are forgetting that this is supposed to be FUN. Snowboarding has lost something over the years. People get caught up in winning comps and getting totally sponsed bro. They forget why they started shredding to begin with.
Shay: Education vs Experience…which do you think is more important?
Reed: I think they are both very important. I think you need both to be succesful. If you have an solid education, can get some business experience, and have a bit of street knowledge, you’ll be just fine!
Shay: What advice would you give to people wanting to work in the industry?
Reed: Have fun, have a positive attitude and don’t expect anything to be handed to you.
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