SIA 2012: Day 4

29 Jan, 2012

I can always count on the SIA Tradeshow to be an amazing experience. SIA at Denver keeps products close to the mountain and fun parties with great people. Day four of the show was finishing up booth visits, getting the last catalogs and photos before heading out to the on-snow for the next couple days at Winter Park.

POW gloves keeping up with rad designs and gloves that offer Gore Tex so your hands stay dry on the mountain.

Spy Goggles keeps up the good work with a lot of great pro rider and artist series for creativity.

The crew at Flux Bindings were definitely the friendliest of the show. Props to them for keeping their bindings super comfortable and bright for 2013.

Offering up another way to get into the backcountry, MTN Approach at SIA keeps it simple with a ski that folds up and fits easily into a backpack. Only 4lbs of weight for each ski.

Pretty rad to see Venture Snowboards playing around with shapes build for feet of pow and mountain riding while continuing their signature snowflake.

Checked out the latest from Airblaster for 2013

Over the years, K2 Snowboarding has really stepped it up with an awesome line of boards, bindings and boots. I’m really digging the looks this year.

Dragon Optics continues with the success of the APX goggle but with a new smaller frame version called the APXS.

Sessions Founder Joel Gomez and myself at the tradeshow. It’s been incredible to know so many people who have made snowboarding what it is today and are part of this amazing journey.

The last stop of the show ended at Sessions Outerwear where I got a great look at the upcoming collection, prints and designs of the outerwear.

After the show ended, it was time to lug the last of the heavy backpack over to the Hyatt, grab my luggage and pack up the car for a drive around Denver. A much needed lunch with mom, then we hit the road to Winter Park to load up on groceries, then head to our condo. Pretty excited to be back in the mountains with the cold air and the on-snow demos the next two days.

Looking forward to Winter Park tomorrow and trying out the new gear. Starting to make a list of what boards/bindings to try out.

About the author


From the beginning of time, I was Shannon. From the beginning of snowboarding, I was Shay. From the beginning of online communities, I was Shayboarder. In the end, I’m the writer, photographer, editor, publisher, guru of sorts, product tester, curvy girl, and most importantly the snowboarder behind it all. Follow me on this journey through snowboarding, mountain biking, traveling and fun experiences!

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