Inside Endeavor Snowboards
23 Apr, 2012
2013 marks the 10 year anniversary of Endeavor Snowboards and a year committed to the future. This Canadian snowboard company has continued to grow their brand and make their mark on snowboarding. Big steps have been taken for Endeavor in the past year. They’ve grown their office space to build the Archtype Snowboard Lab and continue to set their sights on the future of Endeavor. On my way back from Whistler, I cruised through Vancouver to stop into their office space and check out the lab that I’ve been hearing about.
Located near the shipping docks and industrial offices, Endeavor stands out among the crowd of business places with their artwork giving away the building. I met up with Max Jenke for the late afternoon tour of Endeavor.
A couple brands are inside the Endeavor Design Inc and the offices feature a showroom and photography studio for Scott Serfas. Scott just displayed his work at the Pro Photographer Showdown in Whistler during Telus Festival.
The showroom for Airhole and Endeavor snowboards, bindings and luggage is right when you walk into the building.
To start our tour, Max put his espresso skills to the test and created hot chocolates for his kids and coffees for us during the tour. Personalized eco friendly Endeavor cups were on hand to sip out of and Max did a fine job as a barista.
Past the showroom is the office space for the Endeavor employees. In a midst of brick, wood and mortar comes the creative and business work from Endeavor. Each person has their own work space and conveniently located near the espresso stand.
Just below the office space in the downstairs portion is the Archetype Snowboard Lab created by Endeavor. It’s a fully operational snowboard factory/lab that can create, innovate and build to life, snowboard ideas ready to shred before they head to the snowboard factory for mass production of Endeavor.
The CNC department for making cores come to life. Endeavor uses a range of wood cores from poplar to phantom to negative core profiling on their snowboards.
Inside the lab, you can play around with materials and topsheets then take them to the snow to determine the best fit.
Mix of wood cores hanging out in the lab right now
When it comes to building shapes and designs, a snowboard press is everything. It can determine camber vs zero camber vs reverse camber vs multi camber. The best part is creating a snowboard in the pressing department and being able to ride it later on.
Also located downstairs is the Scott Serfas studio and office space. Located on the wall are just a fraction of the snowboard covers he has shot over his career. To the right of this photo, he has a studio space for capturing any photos indoors.
A huge thanks to Max for mentioning the tour this weekend and coming in on the weekend with his family to show me around. It was really great to see the Endeavor location and get a feel for the work they do.