2011 Industry Profiles comes to an end!
Long before this blog, I wondered about the people behind the snowboard brands, companies and ideas. Those questions turned out to become the Industry Profile series. For the past three summers, countless companies, jobs and people from all different backgrounds have told their stories in these interviews. The 2011 Industry Profiles composed of 33 individuals, from June to October every Tuesday and Thursday in an ...
Industry Profile: Axis Media Founder Mike Basher
Job Title: Owner in training. Employer: Self and AXIS Media. Years on snow: 22. Days on snow: Not enough. Currently Riding: Whatever’s free. Currently I am: Watching cartoons. Shay: Who was your first kiss? Mike: Joy Bernice Parrish. Next door neighbor when I was a kid. She’s moved on… Shay: Have you ever worn a thong? Basher: No, but my wife bought me these tight little red swim shorts a few years...
Industry Profile: Video Producer Tyler Malay
Job Title: Video Producer / Designer Employer: Self / Workhorse Collective Years on snow: 15 Days on snow: Not enough… Currently Riding: Gnu Pickle 156 Currently I am: Back in MN planning out the next step. Shay: Tell us a little bit about yourself Tyler: I was born and raised in Mississippi River valley of Winona, MN, where I lived until 2002 when I attended the University of Minnesota Duluth. I spent ...
Industry Profile: AM Snowboarder Emily Blewitt
Job Title: Barista, Competitive Snowboarder Employer: Right now I work at Cool River Coffee House in Breckenridge. Years on snow: Since the new millenium. I think. Days on snow: Over 100 days. Currently Riding: 147 Bataleon Distortia, Flux Titans Currently I am: Waiting for A-Basin to open! Then Keystone, then Copper, then Breck. Come on snow! Shay: Tell us a little bit about yourself Emily: I just turned 23...
Industry Profile: Pro Snowboarder Gabe Taylor
Job Title: Professional Snowboarder/Dragon Ambassador/Creative Director for 2 of Mammoth's Snowboarding videos/Writer Employer: Artec Snowboards, Billabong, Dragon, Mammoth, Val Surf, 32, Etnies, HDX, Purl, Coal, Grenade, Years on snow: 13 Days on snow: 150ish Currently Riding: At Mammoth on a Gabe Taylor 151 and sometimes 155 Currently I am: Golfing and riding my bicycle. Looking forward to a surf trip in Oc...
Industry Profile: BOA Technology Testing Program Coordinator Rob Peterson
Job Title: Testing Program Coordinator Employer: Boa Technology Inc. Years on snow: 18 years Days on snow: 70 per season / prior to BOA over 100. Currently Riding: Salomon and Bonfire products Currently I am: a single speed mountain biking fool Shay: Tell us a little bit about yourself Rob: I grew up in New Jersey then lived in California for about 8 years where I learned how to snowboard and mountain bik...
Industry Profile: Yobeat Creative Director Jared Souney
Job Title: Creative Director Employer: YoBeat.com Years on snow: If you count old skateboard decks, 25 or so. Days on snow: 20 maybe? I'm not sure. Currently Riding: K2 Raygun w/ Union Bindings. Graphically the Raygun was my favorite board at SIA, because RayGun magazine which inspired it, is what got me into design. I'm stoked to have one. That will go on the wall for sure after I'm done riding it. Currently I ...
Industry Profile: Steamboat Guide Chris Rogers
Job Title: Snowboard Instructor/Coach/Guide Employer: Steamboat Guides and Steamboat Resort Years on snow: 21 Days on snow: Ever? More than 2,000. Close to 150 last year. Currently Riding: For 2012 Riding/Teaching: 155 Burton Process Flying V Jib Park: 155 Burton Hero Pow: 157 Burton Sherlock Bindings: Burton Malavita EST Boots: Burton Ion When I'm not in my instructor uniform, 686 Outerwear. Shay:...
Industry Profile: Technine TM & FODT Filmmaker Cole Taylor
Job Title: Technine TM/Designer and Film maker Employer: Brandbase/MFM Years on snow: 23 ish Days on snow: Not what they used to be, unless standing there filming counts. Currently Riding: Technine Re Enforcer/ Elements bindings/Magoon Jacket and pant/JSLV/Electric/Skullcandy Currently I am: Working on the last of some T9 designs and editing our 11th movie, Familia 2! Shay: Tell us a little bit about yourself...
Industry Profile: Snowboarder Magazine Associate Photo Editor Mike Yoshida
Job Title: Associate Photo Editor Employer: Snowboarder Magazine Years on snow: 19 years Days on snow: 150 a year Currently Riding: Dinosaurs Will Die 158 Genovese Shay: Tell us a little bit about yourself Mike: I was born and raised up in Alaska, and decided to move south when I graduated from High School. I lived in Seattle for a bit, before moving up the Bellingham, and have lived there off and on for abou...
