Shayboarder.com

In the three years since Ashbury first debuted at SIA, they’ve grown from a small hipster goggle company to a brand that’s recognizable and known for their look. It’s no easy feat to start a company especially during a down economy but with brothers Mike and Lance Hakker and Nima Jalali behind the brand, they [...]

Shay: So tell us about yourself? Dave: Dave Graves, 35. Born and raised in Rockaway New Jersey and currently residing in Denver, Colorado. Shay: What is your job title? Dave: Independent Sales Rep. Shay: What companies do you currently rep for? Dave: Capita Super Corporation, Union Binding Company, Coal Headwear, 686 Outerwear and Apparel and [...]

Each season my goggles end up taking a beating from the occasional tree branch that smacks them to just being tossed around in my snowboard gear when I travel.  By the end of the season they need either new lenses or time to be passed on.   I used two goggles throughout the season for [...]

Tomorrow the fine guys of Ashbury are putting on their snowboard demo with team signings and giveaways at Bear Mountain. Definitely check it out if you are in the area!

Intended Purpose: Look good and still be able to see down the mountain. Color: I have the Kaleidoscope’s in Rust Red. My favorite is the stars and tortoise though. Location: I received the goggles at SIA and since then have rode with them mostly in Steamboat Springs, Colorado and Keystone, Colorado. Conditions: I’ve worn the [...]

Since they came out of the woodwork, Ashbury has never been about following the trends but making their own waves. The goggles offer a distinct look and quality without being too technology driven. The close knit group of snowboarders behind Ashbury include brothers Mike and Lance Hakker and Nima Jalali, who came together and recognized [...]

You might be asking yourself who is Louis Paradis?  Well here’s a video from Ashbury that showcases his riding and is a fun mini-vid to watch.   Ashbury Eyewear introduces Louis-Felix Paradis. Louif’s B footage is other snowboarder’s summertime dream footy, watch this video to see what we mean. But to see Louif’s real part [...]

Industry Profile: Ashbury Co-Founder & Creative Director Mike Hakker Shay: So tell us about yourself? Mike: My full name is Michael Leonard Hakker II. I’m a twin, I have two cats and live with 3 others. Shay: What is your job title? Mike: Ashbury Co-founder and creative director (of myself of course). Shay: Did your [...]

There’s more activity on the Ashbury front lines…September 1st is when the Kaleidoscope goggle will be dropping in select stores…and they just got another team rider to their crew.  Check out this Ashbury video for the introduction.

Ashbury adds another to their team…looking like quite a collection of team riders for the upcoming company. On a site note…Ashbury team riders take some awesome photos.