Automaton may not have had a booth at SIA but they are ready for the 10-11 season with their continuous motto of snowboarding saves lives and continuing on making boards that stay true to themselves. The focus continues to be the snowboards and making them fun freestyle boards for the mountain.
For 10-11 Automaton continues to [...]
Behind each snowboard graphic is someone’s ideas. A graphic can be born from a long car ride with friends, a silly design they walk by, in a dream they have…the list goes on. I caught up with Automaton Snowboards to find out what goes into each graphic, first talking with Brenton Woo the owner and [...]
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Shay: Tell us a little bit about yourself
Brenton: As a snowboarder, I’ve spent 10 full seasons in the mountains, predominantly in Summit County and Tahoe. As a person, I welcome being outside of my comfort zone. I like traveling, snowboarding, and surfing. I like seeing progression, and I have little patience for tradition. [...]
Location: Steamboat, Colorado
Snow Conditions: Bluebird skies with slushy groomers, overcast low visibility to new snow and hardpacked conditions
Setup: I rode the Automaton with my Union Forces and GNU Agro’s and my Rome Vamps size 8.
First Impression: The first day I rode it, it was super slushy and really hard to judge it…but the board rode [...]
When I was at SIA I had the opportunity to meet Brenton Woo, the man behind Automaton Snowboards. I had heard of the snowboards but never got familiarized with them or knew too much about them. It was good I met him cause now I get to share the 09-10 Automaton line with [...]
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