Shayboarder.com

Rider owned, rider driven and providing cool, tough-as-hell helmets for riders that want protection on the mountain. Sandbox helmets developed by Kevin Sansalone continue to offer a variety of features with protection for snowboarding. Sandbox helmet features are a low profile design with a custom48 that helps with fit padding combos, goggle fit friendly, all [...]

From urban jib sticks to backcountry powder machines, Rome Snowboards continues to revolutionize their collection year after year with boards that suit all riders.  For 2013, Rome continues to add to the collection most noticeably with the new Double Agent and Powder Room splitboards, for park destroyers the new Hammerhead. For board tech, there’s a [...]

Rome Snowboards continues to build bindings based on quality, comfort and durability for the 100 day rider. The names Targa, 390 and Madisons have won over riders hearts and taken their place in the line-up for quality bindings that work. Other bindings have been added to the line-up of the years and now you can [...]

Unity Snowboards has been building snowboards in the heart of the Rocky Mountains since 1995 and continues to develop boards built for everything you want to ride. From big mountain peaks to splitboarding outside the boundaries to riding the perfect pipes, Unity handcrafts their boards in Colorado just minutes from the mountains they ride. For [...]

Eat Kebab and headbang – That’s the motto behind Lobster Snowboards. The company was started by pros Eiki Helgason and Halldor Helgason. For their first year at SIA, they introduced a small collection of baords to showcase the upcoming line for 2013. For technology, the boards are brought to you with Bataleon standards including Triple [...]

Since 1991, Never Summer has been building snowboards out of Colorado designed for quality and durability.  They’ve built up a solid reputation and now with their RC Technology, continue to grow the brand into more than a popular company out of the Rockies.  Their Rocker + Camber technology was introduced a couple years ago and [...]

In only a matter of years, Ashbury has created a brand with a distinct look and quality with their goggle designs. Their riders signature style is showcased in their signature goggles and they continue to offer a range of goggles, softgoods and sunglasses for riders. For 2013, Ashbury introduces a wider peripheral goggle with the [...]

Since 2003, Academy Snowboards has focused on building quality snowboards built around progression and technology. Academy knows we have one thing in common:  the love for snowboarding and riding with our friends.  They continue to offer the scholarship program to help kids learn something new and get out and shred which means 1% of sales [...]

Since the winter of 1994, Vans has been utilizing their footwear experience to build snowboard boots that are a reflection of Vans deep boardsports heritage.  Vans understands the need to ride but also a boot that will perform for you so you can enjoy each turn.  The boots continue to be developed and durable to [...]

It’s not every year that a pro snowboarder comes to SIA to deliver up a new design, new brand and new ideas to snowboarding. For 2013, JF Pelchat is doing just that with his latest creation, NOW bindings. The design takes inspiration from skateboard trucks and delivers connection back into snowboard bindings for the ultimate [...]