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Each year I fly to SIA with a suitcase with only the basics and I come back with my suitcase and a duffle bag filled to the brim with catalogs and swag. The catalogs become my bible of information for the next couple months as I read through, learn and indulge myself in the latest [...]

It’s pretty amazing to attend the SIA Tradeshow each year. It really boils down to a great experience because of the people you meet who run the industry, the products that come out after years of hard work and the amount of fun each night at the parties. By the time the on-snow rolls around, [...]

I can always count on the SIA Tradeshow to be an amazing experience. SIA at Denver keeps products close to the mountain and fun parties with great people. Day four of the show was finishing up booth visits, getting the last catalogs and photos before heading out to the on-snow for the next couple days [...]

After a long night of partying, Day three kicked off with a much needed can of Red Bull, comfortable shoes and something permanent that I’ll never forget. By the time the third day generally hits, you are a bit more tired but it’s well worth the lack of sleep for a whole lotta fun at [...]

At SIA, the days are long but well worth it because of the amount of fun that’s going to happen. Day two started early with a SIA seminar, continued throughout with appointments and ended into the night with the Transworld Riders Poll. It was the longest day of the tradeshow and probably the most fun [...]

Four days of 2013 snowboard gear. That’s what SIA is about in Denver, Colorado. Today it all went down, the opening speeches, the first glimpses at what’s coming out for next year and a whole lotta high fives and hugs on the tradeshow floor. This is my favorite time of year and the busiest since [...]

Hard to believe it’s that time of year but things are about to get crazy in Colorado! For the next 10 days I’ll be on the road, in the tradeshow for four days, on the snow demos for two days and finally relaxing towards the end of the trip. I’ll be attending the SIA Tradeshow [...]

When it comes to building snowboards, Head is about people, innovative and high quality products. The passion from riding meets technology so that a product rides better. For technologies, Head uses a chip placed close to the front of the board that absorbs vibrations and within five-thousandths of a second stiffens the board and increased [...]

Burton continues to be a leading force in the snowboard industry with their offering of snowboards built around every rider in mind; for backcountry, park, pipe, freeriders or just beginning snowboarders.  The 2012 collection also marks the return of Jake Burton running the show. For board bends, Burton offers two types of rocker EZ V [...]

Oakley continues to set the stage for goggle designs and signature series.  Riders can take their pick from the classic A-Frame series, to the women’s stockholms to the popular Crowbars.  Their pro riders have their signature touch on everything from goggles to outerwear to softgoods in the collection. It’s remarkable to see the variety of [...]