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“It’s not seeing different things, it’s seeing the same things differently” – that simple thought helped define Spy Optics.  In 1994, a group of action sports and motorsports enthusiasts wanted to make sunglasses better and Spy Optics was born to fulfill that demand.  Now you can live through their lens to fulfill your passion whether [...]

Since 1966, Vans has stood for authenticity in lifestyle, music and action sports through their footwear.  Over the years, the brand has gone through different owners and is now owned by VF Corp.  Under the umbrella lies Pro-Tec which was founded in 1973 and is the original action sports protective gear brand.   The same [...]

Red Bull needs no introduction; the energy drink company makes the most popular energy drink in the world with 4 billion cans sold each year, their name and logo is recognizable and they are one of the biggest non-endemic companies to promote action sports.  Their promotion of a fun and active lifestyle is linked harmoniously [...]

All it takes is an idea and the drive to create something which is what Dan Reid did when he started Casual Industrees with his brother Brendan in the late 1990′s.  From their Mt Baker days they went forth with a clothing company that was about the WA roots, they continue to be a multi-hundred [...]

What began as an online shop in 2001, evo then expanded to become a brick and mortar shop with a retail location in Fremont neighborhood of Seattle, Washington where they bring a venue, retail space and art gallery into one building seamlessly.  Years later they continue to offer their services online or in person with [...]

Zumiez is known as the mall skate/snowboard shop that caters to the younger demographic but for many places it can be the only skate/snowboard shop and with multiple stores around the country they are one of the most known shops despite not being “core”.  In my own personal case, I bought my first setup from [...]

Spacecraft’s story starts out with a snow cat in the remote backcountry that would become the identifiable look to spacecraft over the years.  From the beaches of Bali to the mountains in Seattle, Spacecraft has found a way to create art but also support and grow to make a difference.     Since then Spacecraft [...]