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All it takes is an idea and the drive to create something which is what Dan Reid did when he started Casual Industrees with his brother Brendan in the late 1990′s.  From their Mt Baker days they went forth with a clothing company that was about the WA roots, they continue to be a multi-hundred [...]

Many ideas have been created from the minds of Northwest snowboard bums, but few of those continue on to progress into existence.  The story of Casual Industrees comes from the Mt Baker snowboard bum living and wanting clothing designs that represented the northwest shredder.   Wa Brah 2.0 T-shirt What started from two brothers (Dan [...]

I came back from the Jackson Hole Bluebird premiere with plenty of I AM stickers and introduced to their way of life.  With John Makens at the lead, the company based out of Wyoming is coming up strong with a solid team of riders, interesting apparel designs and a voice that wants to stand out. [...]

Last week I was applauded by my local Fedex guy for helping the economy out, literally he thanked me. So here’s a couple items I picked up for myself in support of helping the economy.  This year I have a collection of Rome, 686, Never Summer, Burton soft goods.   Rome Gnarly T-shirt Retail: $21.95 [...]

Earlier this summer I came across a clothing company that uses bright colors, killer designs and a love for gapers in their softgoods.  This company is called They Clothing.   “THEY produce hand-made clothing for hand-made people. Basing our clothing around bright color schemes and clean, minimalistic designs, we take every step necessary to stand [...]

Straight out of Steamboat Springs is one brand that gives new meaning to the term gaper hunt. Definitely different from my meaning of catching them on film in the wild. Not surprising that this brand comes straight out of a resort town where it’s common day to day life to be around gapers.  Here’s more [...]

Here’s a look at Santa Cruz softgoods for 2008-2009, just a small way to show your support for a company. Santa Cruz was kind enough to include some easy uses of the Brandana in their catalog…check it out! Check out 2008-2009 Santa Cruz Snowboards here

I received an email from eesa that spoke volumes on having fun at work.  Seriously who wants to work in an environment where you don’t like your co-workers or your job?   Take a peak at the photos from eesa below.   Get ready for their upcoming 08-09 line that keeps you warm and looking good.  [...]

Occasionally I’ll stumble across some cool designs that might not be snowboard related. I’ve heard about Kidrobot before but also realize I’m not one of the most fashionable people out there. Kidrobot also features Tokidoki. If you haven’t heard of Tokidoki, look at Ride’s 2009 website which went live today. Ride and Tokidoki collaborated for [...]