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On the first day of demos I apologized for bringing the sun to Washington but yesterday the Northwest was back in full action. There was new snow on Mission Ridge for day two of the demos and a storming day on the mountain with cloudy conditions. Some runs you’d be riding through foggy clouds and [...]

Right after the SIA Tradeshow,retailers and industry don’t have to go far to check out the latest gear on the mountain. The WWSRA hosts a bunch of on-snow demos around the US with alot of the brands from SIA being present.  The Northwest demo was just east of Stevens Pass at Mission Ridge, WA. It’s a [...]

In the days leading up to Holy Oly, I was trying to explain why I would fly up to Seattle just for this contest but it comes down to the experience of it.  It’s a northwest competition that’s based around the fun and promotion of snowboarding without worrying about winning or losing, making money or [...]

A couple days ago I celebrated Canada Day with my Canadian friends at camp but now it’s time to celebrate 4th of July with close family.  I’m currently in Washington in a tiny mountain town called Skykomish where my family is gathering for a reunion.  It means being able to see family that many of [...]

All it takes is an idea and the drive to create something which is what Dan Reid did when he started Casual Industrees with his brother Brendan in the late 1990′s.  From their Mt Baker days they went forth with a clothing company that was about the WA roots, they continue to be a multi-hundred [...]

My visit to the northwest timed perfectly with a sunday funday at Stevens Pass to help close out their 09-10 season.  I woke up bright and early to meet up with my friends Anj and Niko in Seattle at 7:30am with just enough time to get coffee for the drive.  The skies remained blue all [...]

Every couple years I enjoy a good road trip because it allows me to visit a bunch of people on one trip but also it lets me really think about my life.  I could lie on a beach in Hawaii drinking Corona but that never has the same effect as being forced to endure long [...]

Events like the Holy Oly make me miss being in the northwest, it’s partially the people but also the vibe of just having fun at a event/contest.  It’s not about the money, fame, spectators or sponsors…it’s just hanging out having a good time watching people throw down on a quarterpipe.  This was my second Holy [...]

I grew up in the pacific northwest so no matter where I move around the country, home is always Seattle, Washington.  So I’ll be heading to Seattle this weekend to spend time with family, visit friends and for shredding. I’ll be visiting a couple snowboard companies while in Seattle, borrowing board/bindings from C3 (thank you [...]

Many ideas have been created from the minds of Northwest snowboard bums, but few of those continue on to progress into existence.  The story of Casual Industrees comes from the Mt Baker snowboard bum living and wanting clothing designs that represented the northwest shredder.   Wa Brah 2.0 T-shirt What started from two brothers (Dan [...]