Comments on: Inside Ride Snowboards

By: Windells Academy visits K2 – Shayboarder.com

Windells Academy visits K2 – Shayboarder.com — Sat, 26 Jun 2010 23:41:18 +0000

[…] the hall from the K2 office is the Ride Snowboards office, I had stopped by to do a tour with Ride a couple months ago which you can read all about here but was fun to check it out again and say […]

By: Womens Snowboard Bindings,

Womens Snowboard Bindings, — Sun, 14 Mar 2010 17:22:56 +0000

[…] Inside Ride Snowboards – Shayboarder.com […]

By: e

Tue, 23 Feb 2010 18:11:46 +0000

companies like morrow live off of high volume sales to typically chain stores. there is not the big expense of team, marketing, r&d, etc. Also, it helps to have some big qty’s in one factory, helps with ordering materials, logistics, etc. To be honest, the trickle down tech can make these boards quite good and pricing is going to be very good deal for some people. Now, I’ve seen absolute crap from other companies and I’ve seen the factories….kind of scary.

China boards, yup, not so exotic sounding, but it’s hard to compete in price and value in the US and even in Europe. Europe, you’re getting an injected construction(for the lowend) which works fine, I’ve seen pros riding them, they’ve won Goodwood awards, but it’s hard to market versus a full woodcore. Even in China, most of the materials are from europe and the Chinese factories are getting better and better every year. Actually couple of the factories are a lot nicer than what you’ll find in the US or Europe. If it is important to have a US or Euro made board then you should. There’s a place for everything and product for everyone.

By: walove

walove — Tue, 23 Feb 2010 14:01:21 +0000

morrow is on par with low end ride and k2 boards. Construction is pretty much the same just using cheaper materials.

By: Rephreshed

Rephreshed — Tue, 23 Feb 2010 06:50:44 +0000

Since Ride, Morrow, and K2 are all under the same ownership, how would you compare the 3? I have a Morrow snowboard that I love and I see a lot of flack given to the company so I was just wondering what you’re opinion is on them and how you would compare the three sister companies. thanks!

By: Jeff

Jeff — Tue, 23 Feb 2010 01:25:58 +0000

Chinese snowboards…? Sounds exotic. Think I’ll pass.

By: e

Mon, 22 Feb 2010 21:42:06 +0000

that warehouse is huge, pretty sure the ark of the convenant is in there. If you walk out the back door you end up in Portland. I was super impressed by the facility, nothing like any other board company. Was cool to see some stuff from the old Ride days in the office, like the space needle. however when i was there everybody was basically gone, guess they cut out early on fridays.

By: Jon Blindside

Jon Blindside — Mon, 22 Feb 2010 20:53:20 +0000

Right next to the coffee makers

By: Nolan

Nolan — Mon, 22 Feb 2010 16:54:58 +0000

Great article Shay! I need to get hired there! Would love to work for Ride or K2 🙂

By: a

Mon, 22 Feb 2010 16:02:52 +0000

WHERES THE CROCKPOTS AT?