Comments on: Nike 6.0 Outerwear 2010-2011

By: Cheney907

Cheney907 — Thu, 02 Sep 2010 00:55:37 +0000

To all the haters… keep hating and dont buy these kits. Nike and Volcom are putting out the best lines of gear this season (in my opinion). Its easy to see that in a few seasons Nike will prolly put out a sick line of boards as well, and there is going to be a huge Nike community that will be ready to ride them. Nike has every right to be in the snowboard industry and they have the mega $$ to invest in good gear and technology thats going to keep us dry, warm and happy.

shiiit I just might pick up 2 purr-a-kicks, to get ta stompin this season.

By: Will

Will — Mon, 24 May 2010 04:27:03 +0000

6.0 are only allowed to be sold out of dedicated skate shops, so Foot Locker and the like can’t get their grubby little mitts on that sort of gear. I’d have to assume Nike would have the same sorts of restrictions on their snow gear when it comes out.

those jackets look pretty nice, but I refuse to wear a jacket that doesn’t have wrist gaiters. Don’t ask me why, I just like them

By: A. Nony Mouse

A. Nony Mouse — Fri, 14 May 2010 06:01:47 +0000

keep snowboarding white and upper middle class, bro!

By: Mac

Mac — Fri, 14 May 2010 02:09:32 +0000

Christian
Bitch please i know cores all important and all but they are making amazing product now, i have a pair of there boots and there super nice. Plus i know for a fact that there helping out the community because Nike ( Nike snowboarding) is offering there products to mostly core snowboard shops allowing those shops to generate more revenue because the kid who buys the product gets it from the shop instead of some online site like SierraSnowboard who lowers there prices so much that no one can even compete with them. SO in the end they are being more core then you think.

By: Christian

Christian — Thu, 13 May 2010 16:51:08 +0000

The silver lining on this cloud is that the big companies ARE dumping tons of money into the sport which is helping it grow.

However you know that money will be gone as soon as freestyle walking/underwater breath holding/finger twidling becomes super XXXtreme and they start investing their money into that.

By: Christian

Christian — Thu, 13 May 2010 16:40:11 +0000

@Martin:

The little guys don’t have the mega advertising dollars nor name recognition that the big companies have. So John Q. Snowboarder walking into a shop for the first time is going to see Nike, know the name, remember the “radical/extreme/gnarly” Nike advertisement he saw on TV and go with Nike because he’s comfortable. So small companies never have a chance to get their foot in the door with a new consumer.

Forum and Foursquare get bailed out by Burton (which was nice of them), some companies go under completely, and with the lack of sales companies can’t afford to put together a solid team, which hurts them amongst the core consumers as well.

Soon we’ll all buy our Shawn White Model Snowboards at Target and it’ll come with a free mocha frapalata cappucino espresso grande, with replica gold medal and flying tomato action figures.

(I sound like a grumpy old bitch today, don’t mind me, I’m just sitting in my windowless office with nothing better to do.)

By: Martin Beran

Martin Beran — Thu, 13 May 2010 16:13:16 +0000

Shay- you certainly do- I admire the shit out of your motivation/drive!

Christian- I kind of agree with you BUT… I thought it was pretty natural for nike to get into making snowboard boots because they have a ton of expertise with footwear for athletes.

Mixed feelings about the business side of things. I like the little guy and think the problem isn’t Nike entering the market but the consumers (you&me) who don’t buy stuff from the small, core, rider owned companies.

By: keither

keither — Thu, 13 May 2010 16:09:15 +0000

I agree with Christian completely, but their boots promise to be pretty effen sweet and aren’t bad on the eyes either. Imma have a hard time not slidin my feet into those puppies next year. If they made nothing else but boots, then I’d be totally into them. But they’re just leeching onto a market that they and other companies wanted nothing to do with in it’s inception. So right after I “try” on those Nikes, I’ll probably be buying another pair of Celsius boots.

By: Christian

Christian — Thu, 13 May 2010 14:33:10 +0000

I don’t mean to be a party pooper, BUT…
Nike should stick to making running sneakers and whatever other sneakers they make. Just like ski companies who wanted nothing to do with snowboarding should stick to making their 2 planks and keeping their greedy little mittens out of our business.

There’s plenty of small, core, rider owned companies out there struggling to make a buck without Nike coming in and making it harder.

[/rant] 🙂

By: Shay

Shay — Thu, 13 May 2010 13:45:15 +0000

All from the SIA Show, I keep busy at the show going to appointments and seeing each line.