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	<title>2012 Industry Profile &#8211; Shayboarder.com</title>
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	<title>2012 Industry Profile &#8211; Shayboarder.com</title>
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	<item>
		<title>Industry Profile: Breckenridge Brand Marketing Coordinator Darren Riethmiller</title>
		<link>https://www.shayboarder.com/2012/07/industry-profile-breckenridge-brand-marketing-coordinator-darren-riethmiller.html</link>
		
		<dc:creator><![CDATA[Shay]]></dc:creator>
		<pubDate>Tue, 17 Jul 2012 15:48:22 +0000</pubDate>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[2012 Industry Profile]]></category>
		<category><![CDATA[Breckenridge]]></category>
		<category><![CDATA[Breckenridge Brand Marketing]]></category>
		<category><![CDATA[Breckenridge Marketing]]></category>
		<category><![CDATA[Breckenridge Resort]]></category>
		<category><![CDATA[Breckenridge Ski Resort]]></category>
		<category><![CDATA[Breckenridge Terrain Parks]]></category>
		<category><![CDATA[Darren Riethmiller]]></category>
		<category><![CDATA[Industry Profile]]></category>
		<category><![CDATA[Industry Profile 2012]]></category>
		<guid isPermaLink="false">http://www.shayboarder.com/?p=22070</guid>

					<description><![CDATA[Job Title: Brand Marketing Coordinator Employer: Breckenridge Ski Resort Years on snow: 17 Days on snow: 100+ Currently Riding: Burton Process 155, Burton EST Missions, Vans Revere Boa, Analog. Currently I am: Getting packed to shred Hood for a couple of weeks Shay: Tell us a little bit about yourself Darren: I&#8217;ve been living and shredding Breck since &#8217;07, but from a small ski town, Ellicottville, NY. Lover of chicken wings, Buffalo Bills, Sabres, photography, and there&#8217;s a good chance you&#8217;ll see me lapping 5 Chair in the winter. Shay: How has skiing/snowboarding changed your life? Darren: I&#8217;m not sure if snowboarding has changed my life, but my life has always revolved around snowboarding. The idea of working anywhere but in a ski town or in the mountains is pretty frightening to me. Then again I&#8217;ve always lived or worked in a ski town for as long as I can remember. If anything, snowboarding helped me realize there is more to life than getting your degree and chugging along at the 9-5 hoping something better will come your way. Shay: How did you get your start in the industry, who or what opened up more opportunities for you? Darren: I [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Industry Profile: Swell Photography Coordinator Heather Baker</title>
		<link>https://www.shayboarder.com/2012/07/industry-profile-swell-photography-coordinator-heather-baker.html</link>
		
		<dc:creator><![CDATA[Shay]]></dc:creator>
		<pubDate>Tue, 10 Jul 2012 16:16:16 +0000</pubDate>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[2012 Industry Profile]]></category>
		<category><![CDATA[Boreal Mountain]]></category>
		<category><![CDATA[Flow snowboarding]]></category>
		<category><![CDATA[Heather Baker]]></category>
		<category><![CDATA[Industry Profile]]></category>
		<category><![CDATA[Industry Profile Interviews]]></category>
		<category><![CDATA[Lifestyle Photography]]></category>
		<category><![CDATA[Photography Coordinator]]></category>
		<category><![CDATA[Photography Heather Baker]]></category>
		<category><![CDATA[Swell]]></category>
		<category><![CDATA[Swell Heather Baker]]></category>
		<category><![CDATA[Swell Photography Coordinator]]></category>
		<category><![CDATA[working at swell.com]]></category>
		<guid isPermaLink="false">http://www.shayboarder.com/?p=21172</guid>

					<description><![CDATA[Job Title: Photography Coordinator Employer: Swell Years on snow: 22 years Days on snow: anywhere from 10-80 Currently Riding: Roxy Ollie Pop 148, Burton Stiletto, Burton Bootique or my Flow Myriad and Prima bindings, depending on the day. Currently I am: Living beachside in San Clemente. Shay: Tell us a little bit about yourself Heather: I grew up in a little town called Penryn, CA, which is just outside of Tahoe. I spent my winters snowboarding Northlake to Southlake to Mammoth. Board sports were ingrained into my life from an early age, and later took up surfing while getting my B.A. from Humboldt State. I am an animal lover, artist and gypsy. Shay: How has snowboarding changed your life? Heather: Snowboarding is my first love, it’s a lifestyle not a hobby. A guaranteed smile. Shay: How did you get your start in the industry, who or what opened up more opportunities for you? Heather: My first “real” job in the industry was for Flow Snowboarding. I began as an intern, and then was asked to stay on to work in Marketing and Public Relations. This was an amazing start that opened up opportunities to meet industry professionals and seasoned pro’s. [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Industry Profile: Writer Natalie Langmann</title>
		<link>https://www.shayboarder.com/2012/06/industry-profile-writer-natalie-langmann.html</link>
					<comments>https://www.shayboarder.com/2012/06/industry-profile-writer-natalie-langmann.html#comments</comments>
		
		<dc:creator><![CDATA[Shay]]></dc:creator>
		<pubDate>Thu, 28 Jun 2012 16:35:41 +0000</pubDate>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[2012 Industry Profile]]></category>
		<category><![CDATA[Freelance Writer]]></category>
		<category><![CDATA[Industry Profile]]></category>
		<category><![CDATA[Industry Profile 2012]]></category>
		<category><![CDATA[Natalie Langmann]]></category>
		<category><![CDATA[Push.ca]]></category>
		<category><![CDATA[SBC Media]]></category>
		<category><![CDATA[Snowboard Writer]]></category>
		<category><![CDATA[Snowboarding freelance writer]]></category>
		<category><![CDATA[Transworld Snowboarding]]></category>
		<category><![CDATA[Travis Rice Interview]]></category>
		<category><![CDATA[Writer]]></category>
		<guid isPermaLink="false">http://www.shayboarder.com/?p=21084</guid>

					<description><![CDATA[Job Title: Writer Employer: Freelancer for Push.ca, SBC Media, Transworld, etc&#8230; Years on snow: 18 full-time winter seasons a Days on snow: Anywhere over 150 Currently Riding: Whistler/Blackcomb, Burton Feelgood (thanks to Jeff Martino), NoFish, and a Ski-Doo Rev with a Cheetah Factory Racing Rack that straps my boards to the back of my sled. Currently I am: catching up on life as I’ve been travelling around Colombia with my husband for the past five weeks. Shay: Tell us a little bit about yourself Natalie: I’d rather write about you then talk about myself. I love snowboarding. I love snowmobiling. I work at an awesome sushi restaurant in Whistler called Sushi Village to support those aforementioned habits. I often dream about writing a screenplay with the Coen Brothers; actually I dream about writing a screenplay better than the Coen Brothers ever could. One day I will, and that my friends is a true story. Shay: How has snowboarding changed your life? Natalie: It’s really difficult to say that snowboarding changed my life because it’s always been a part of my life and has influenced my way of life since I moved to Whistler 18-years ago. Perhaps, if I never snowboarded [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>Industry Profile: Niche Snowboards Creative Director Ana Van Pelt</title>
		<link>https://www.shayboarder.com/2012/06/industry-profile-niche-snowboards-creative-director-ana-van-pelt.html</link>
					<comments>https://www.shayboarder.com/2012/06/industry-profile-niche-snowboards-creative-director-ana-van-pelt.html#comments</comments>
		
		<dc:creator><![CDATA[Shay]]></dc:creator>
		<pubDate>Tue, 26 Jun 2012 17:32:27 +0000</pubDate>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[2012 Industry Profile]]></category>
		<category><![CDATA[Ana Van Pelt]]></category>
		<category><![CDATA[Ana Van Pelt Niche]]></category>
		<category><![CDATA[Ana Van Pelt Niche Snowboards]]></category>
		<category><![CDATA[Creative Director]]></category>
		<category><![CDATA[Industry Profile]]></category>
		<category><![CDATA[Industry Profile 2012]]></category>
		<category><![CDATA[Niche Snowboards]]></category>
		<category><![CDATA[Niche Snowboards Creative Director]]></category>
		<category><![CDATA[snowboard industry crreative director]]></category>
		<category><![CDATA[Snowboard industry jobs]]></category>
		<category><![CDATA[Utah Snowboard Companies]]></category>
		<guid isPermaLink="false">http://www.shayboarder.com/?p=21069</guid>

					<description><![CDATA[Job Title: Creative Director Employer: Niche Snowboards Years on snow: 6.5 Days on snow: I used to count them all, but lost track after the 3rd year. Currently Riding: Niche Minx, Flux GU30&#8217;s, Nitro Crown TLS boots Currently I am: wanting to be outside, but relieved I&#8217;m not being blown around by the chaos that is the wind storm outside my office. Shay: Tell us a little bit about yourself Ana: I grew up on the beach in Newport Beach, California. I have loved/been mildly obsessed with smush-faced dogs since I was a very small child, was a competitive soccer player most of my life and have always had a passion for being creative. I now live in Salt Lake City, have a small French Bulldog named Clementine, make a LOT of noises while I&#8217;m working, love a nice glass of scotch or gin, and am a member of the Moped Army and love my 1980 Vespa Si. My favorite colors are teal/turquoise/mint green, and I&#8217;m an extremely passionate, hard-working and totally silly person. Shay: How has snowboarding changed your life? Ana: Before I started snowboarding I was at a very bad place in life. I was extremely unhealthy and [&#8230;]]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
			</item>
		<item>
		<title>Industry Profile: Stepchild Snowboards Marketing &#038; Design Sami Shams</title>
		<link>https://www.shayboarder.com/2012/06/industry-profile-stepchild-snowboarders-marketing-design-sami-shams.html</link>
					<comments>https://www.shayboarder.com/2012/06/industry-profile-stepchild-snowboarders-marketing-design-sami-shams.html#comments</comments>
		
		<dc:creator><![CDATA[Shay]]></dc:creator>
		<pubDate>Thu, 21 Jun 2012 16:54:07 +0000</pubDate>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[2012 Industry Profile]]></category>
		<category><![CDATA[Industry Profile]]></category>
		<category><![CDATA[Industry Profile 2012]]></category>
		<category><![CDATA[Sami Shams Industry Profile]]></category>
		<category><![CDATA[Sami Shams Stepchild Snowboards]]></category>
		<category><![CDATA[Stepchid Snowboards]]></category>
		<category><![CDATA[Stepchild]]></category>
		<category><![CDATA[Stepchild Snowboards Graphics]]></category>
		<category><![CDATA[Stepchild Snowboards Marketing]]></category>
		<category><![CDATA[Working at Stepchild Snowboards]]></category>
		<guid isPermaLink="false">http://www.shayboarder.com/?p=21023</guid>

					<description><![CDATA[Job Title: Marketing, design, development Employer: StepChild Snowboards / Boozy the clown Years on snow: 10 years or so. 2 years at Step. Days on snow: as many as I can get Currently Riding: Latchkey 48, Sleazy rider 152, union teams, 32 boots Currently I am: Enjoying a Red stripe Shay: Tell us a little bit about yourself Sami: I was born in 88 just outside London, UK. Spent most of my growing up years London way, you get exposed to a lot of cool stuff when your in and around such an amazing city. I Started snowboarding when I was like 12 or something in Italy one Christmas on a family trip. Spent most of my early snowboarding years on the shitty dry slopes we had back home, these things would rip you to shreds when you fell. When I was 17 I left UK and did a couple of living stints in mainland Europe and in Queenstown, NZ, just to snowboard as much as possible, since then only really pass back through London. This time of the year I can be found either at home, record store or the pub. Shay: How has snowboarding changed your life? Sami: [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>Industry Profile: Sierra-at-Tahoe Communications and PR Manager Steven Hemphill</title>
		<link>https://www.shayboarder.com/2012/06/industry-profile-sierra-at-tahoe-communications-and-pr-manager-steven-hemphill.html</link>
					<comments>https://www.shayboarder.com/2012/06/industry-profile-sierra-at-tahoe-communications-and-pr-manager-steven-hemphill.html#comments</comments>
		
		<dc:creator><![CDATA[Shay]]></dc:creator>
		<pubDate>Tue, 19 Jun 2012 17:47:02 +0000</pubDate>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[2012 Industry Profile]]></category>
		<category><![CDATA[Communications and PR Manager]]></category>
		<category><![CDATA[Communications and PR Manager Steven Hemphill]]></category>
		<category><![CDATA[Industry Profile]]></category>
		<category><![CDATA[Industry Profile 2012]]></category>
		<category><![CDATA[Sierra at Tahoe]]></category>
		<category><![CDATA[Sierra at Tahoe California]]></category>
		<category><![CDATA[Sierra at Tahoe Communications]]></category>
		<category><![CDATA[Sierra at Tahoe Ski Resort]]></category>
		<category><![CDATA[ski resort]]></category>
		<category><![CDATA[Ski Resort communication and pr manager]]></category>
		<category><![CDATA[Ski Resort Communications]]></category>
		<category><![CDATA[Ski Resort PR]]></category>
		<category><![CDATA[Steven Hemphill]]></category>
		<guid isPermaLink="false">http://www.shayboarder.com/?p=21005</guid>

					<description><![CDATA[Job Title: Communication and PR Manager Employer: Sierra-at-Tahoe Resort Years on snow: 19 yrs. Days on snow: 70+ days a season. Currently Riding: Two planks Currently I am: Traveling… In Colorado for some family fun, then off to South America for a little beach time, then back home to Tahoe. Shay: Tell us a little bit about yourself Steven: I was born and raised in Colorado and have always been surrounded by the outdoors and the mountains. I went to college in Iowa for one year until I realized it wasn’t for me and moved back to Colorado where I attended The University of Colorado. While in school I worked at a local ski/snowboard shop for four years and was also an intern at TransWorld Business. After graduating with a degree in communication, I moved to Vail where I spent a season eating ramen, living in a basement and doing the ski-bum thing. When I realized it was time to grow-up so I applied for a job with Freeskier Magazine. It was through luck and some very good references that I was fortunate enough to be hired as an Associate Editor. After a season at Freeskier, I moved to Tahoe [&#8230;]]]></description>
		
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			<slash:comments>3</slash:comments>
		
		
			</item>
		<item>
		<title>Industry Profile: Photographer Jordan Ingmire</title>
		<link>https://www.shayboarder.com/2012/06/industry-profile-photographer-jordan-ingmire.html</link>
					<comments>https://www.shayboarder.com/2012/06/industry-profile-photographer-jordan-ingmire.html#comments</comments>
		
		<dc:creator><![CDATA[Shay]]></dc:creator>
		<pubDate>Thu, 14 Jun 2012 16:43:44 +0000</pubDate>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[2012 Industry Profile]]></category>
		<category><![CDATA[Industry Profile]]></category>
		<category><![CDATA[Industry Profile 2012]]></category>
		<category><![CDATA[Industry Profile Photographer]]></category>
		<category><![CDATA[Jordan Ingmire]]></category>
		<category><![CDATA[Jordan Ingmire Photography]]></category>
		<category><![CDATA[Jordan Ingmire Snowboard Photographer]]></category>
		<category><![CDATA[Snowboard Industry]]></category>
		<category><![CDATA[snowboard photographer]]></category>
		<category><![CDATA[Stevens Pass]]></category>
		<category><![CDATA[Stevens Pass Photographer Jordan Ingmire]]></category>
		<category><![CDATA[Washington]]></category>
		<category><![CDATA[Washington snowboard industry]]></category>
		<guid isPermaLink="false">http://www.shayboarder.com/?p=20991</guid>

					<description><![CDATA[Job Title: Photographer Employer: Self employed Years on snow: 15 Days on snow: I don&#8217;t do drugs Currently Riding: C3 stuff Currently I am: Regrouping after a rousing game of Balderdash Shay: Tell us a little bit about yourself Jordan: I am not a fan of bills or money for that matter. I can&#8217;t work for or with people i don&#8217;t respect. I spend my time going from one adventure to the next. I shoot photos of snowboarding and spend most of my time in Washington State. Shay: How has snowboarding changed your life? Jordan: I started snowboarding at 13 so I wouldn&#8217;t say snowboarding changed my life, it shaped my life. Snowboarding has provided a path to happiness for me personally through adrenaline, productivity, passion, friendship and culture. Shay: How did you get your start in the industry, who or what opened up more opportunities for you? Jordan: I spent my time snowboarding around Stevens Pass with my friends shooting photos. Eventually I felt confident enough in my images to start sending them to the mags. After a few years of submitting I got lucky and scored a cover from Snowboarder Magazine early on which really kick started my [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>Industry Profile: Pro Snowboarder Seth Hill</title>
		<link>https://www.shayboarder.com/2012/06/industry-profile-pro-snowboarder-seth-hill.html</link>
					<comments>https://www.shayboarder.com/2012/06/industry-profile-pro-snowboarder-seth-hill.html#comments</comments>
		
		<dc:creator><![CDATA[Shay]]></dc:creator>
		<pubDate>Tue, 12 Jun 2012 16:51:12 +0000</pubDate>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[2012 Industry Profile]]></category>
		<category><![CDATA[Industry Profile]]></category>
		<category><![CDATA[Industry Profile 2012]]></category>
		<category><![CDATA[Industry Profile Interviews]]></category>
		<category><![CDATA[Pro Snowboarder Seth Hill]]></category>
		<category><![CDATA[Professional snowboarder]]></category>
		<category><![CDATA[Seth Hill]]></category>
		<category><![CDATA[Sims Rider Seth Hill]]></category>
		<category><![CDATA[Superpark Standout Seth Hill]]></category>
		<guid isPermaLink="false">http://www.shayboarder.com/?p=20961</guid>

					<description><![CDATA[Job Title: Snowboarder Employer: Sims Years on snow: 22 Days on snow: this season? 120, whole life? too many to count Currently Riding: 10 Currently I am: Living my dream! Shay: Tell us a little bit about yourself Seth: Let&#8217;s see, I grew up in Jacksonville OR, riding our local mountain, Mt. Ashland. It consisted of 3 chair lifts and no park till I was a freshman in high school. After high school I moved to Boulder CO to attend the University of Colorado. While in college I attempted to peruse both a snowboard career while getting my business degree. But it wasn&#8217;t until I graduated and moved to Breckenridge that I really devoted all of my time to it. Shay: How has snowboarding changed your life? Seth: Well snowboarding is my life. The amount of amazing people I&#8217;ve met, beautiful places Ive visited, and exciting adventures I&#8217;ve been on truly make me who I am today. I sleep, dream, and live snowboarding, as cheesy as it is to say. Shay: How did you get your start in the industry, who or what opened up more opportunities for you? Seth: Well I won nationals when I was 18 as well [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>Industry Profile: Vail Communications Coordinator Sara Lococo</title>
		<link>https://www.shayboarder.com/2012/06/industry-profile-vail-communications-coordinator-sara-lococo.html</link>
					<comments>https://www.shayboarder.com/2012/06/industry-profile-vail-communications-coordinator-sara-lococo.html#comments</comments>
		
		<dc:creator><![CDATA[Shay]]></dc:creator>
		<pubDate>Thu, 07 Jun 2012 17:57:58 +0000</pubDate>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[2012 Industry Profile]]></category>
		<category><![CDATA[Industry Profile]]></category>
		<category><![CDATA[Industry Profile 2012]]></category>
		<category><![CDATA[Sara Lococo]]></category>
		<category><![CDATA[ski resort]]></category>
		<category><![CDATA[Vail]]></category>
		<category><![CDATA[Vail Communications Coordinator]]></category>
		<category><![CDATA[Vail Communications Coordinator Sara Lococo]]></category>
		<category><![CDATA[Vail Mountain]]></category>
		<category><![CDATA[Vail Resorts]]></category>
		<category><![CDATA[Vail Resorts Communications Coordinator]]></category>
		<category><![CDATA[Working at Vail Mountain]]></category>
		<category><![CDATA[Working at Vail Resorts]]></category>
		<category><![CDATA[Working communiocations at a ski resort]]></category>
		<guid isPermaLink="false">http://www.shayboarder.com/?p=20944</guid>

					<description><![CDATA[Job Title: Communications Coordinator, Vail Mountain Employer: Vail Resorts Years on snow: 16 Days on snow: 60 Currently Riding: 148 Smokin Vixen and 149 Never Summer Infinity Shay: Tell us a little bit about yourself Sara: Lover of snowboarding, the outdoors, live music, good friends and family, wine, and my pit bull pup, Lola. I was born and raised on the east coast in Massachusetts. Neither of my parents were really into skiing or snowboarding and since western mass isn’t exactly ski country I had to push to get into the sport. I started off as a skier and spent my first days ever on snow in the fifth grade at our local “mountain” (RIP Mt. Tom) but after two times on skis I traded them in for a snowboard and never looked back. For the majority of my years as a snowboarder I was lucky if I got out five times a winter. Now I look back on the past season and I’m like, really? I only got in 60 days? It’s easy to get spoiled living out west and working in the industry but I never take for granted how lucky I am to be doing something I [&#8230;]]]></description>
		
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			<slash:comments>3</slash:comments>
		
		
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