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	<title>Automaton &#8211; Shayboarder.com</title>
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	<title>Automaton &#8211; Shayboarder.com</title>
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		<title>Automaton Snowboards 2010-2011</title>
		<link>https://www.shayboarder.com/2010/03/automaton-snowboards-2010-2011.html</link>
		
		<dc:creator><![CDATA[Shay]]></dc:creator>
		<pubDate>Sun, 14 Mar 2010 04:59:12 +0000</pubDate>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[2010-2011 products]]></category>
		<category><![CDATA[Automaton]]></category>
		<category><![CDATA[Automaton 2010-2011]]></category>
		<category><![CDATA[automaton snowboards]]></category>
		<category><![CDATA[Automaton Snowboards 2010-2011]]></category>
		<category><![CDATA[SIA]]></category>
		<guid isPermaLink="false">http://www.shayboarder.com/?p=10213</guid>

					<description><![CDATA[Automaton may not have had a booth at SIA but they are ready for the 10-11 season with their continuous motto of snowboarding saves lives and continuing on making boards that stay true to themselves.  The focus continues to be the snowboards and making them fun freestyle boards for the mountain. For 10-11 Automaton continues to bring out the &#8220;betterness&#8221; in their board line with a simple approach to making snowboards:  proven construction, top materials, easy, predictable flexes and two fun freestyle boards to choose from. Automaton Babble Snowboard Features:  Nearly true twin shape (noses are 1cm longer than tails), wide stances centered on the effective edge, radial sidecut, medium-soft flexes, simple predictable flexes.  Artist:  Eve Duhamel and photo work by Simon Duhamel. Sizes:  144, 149, 156 [singlepic id=8244 w=900 h=600 float=] Automaton Manimal Snowboard Features:  True twin shape, stances are wide and centered, radial sidecut, soft flexes for maximum sensitivity and easy of use, less sidecut means high speed stability and smoother landings.  Artist:  Alex Funderburk. Sizes:  151, 154, 158 [singlepic id=8245 w=900 h=600 float=]]]></description>
		
		
		
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		<title>Industry Profile:  Automaton Owner Brenton Woo</title>
		<link>https://www.shayboarder.com/2009/07/industry-profile-automaton-founder-brenton-woo.html</link>
					<comments>https://www.shayboarder.com/2009/07/industry-profile-automaton-founder-brenton-woo.html#comments</comments>
		
		<dc:creator><![CDATA[Shay]]></dc:creator>
		<pubDate>Tue, 28 Jul 2009 14:38:10 +0000</pubDate>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Automaton]]></category>
		<category><![CDATA[automaton snowboards]]></category>
		<category><![CDATA[Brenton Woo]]></category>
		<category><![CDATA[Company Founder]]></category>
		<category><![CDATA[Industry Profile]]></category>
		<category><![CDATA[Industry Profile 2009]]></category>
		<category><![CDATA[Snowboard Owner]]></category>
		<guid isPermaLink="false">http://www.shayboarder.com/?p=6468</guid>

					<description><![CDATA[Shay: Tell us a little bit about yourself Brenton: As a snowboarder, I’ve spent 10 full seasons in the mountains, predominantly in Summit County and Tahoe. As a person, I welcome being outside of my comfort zone. I like traveling, snowboarding, and surfing. I like seeing progression, and I have little patience for tradition. (True progression and tradition are mutually exclusive). Even though I’m not a city person, my favorites are London, San Francisco, Stockholm, and Melbourne. Shay: What is your job title? Brenton: Founder, CEO, President, General Manager. I have my hands in all aspects of Automaton’s operation, and since tasks change according to season, it’s tricky to put a title on my job. From branding to logistics to the supply chain to sales, I handle it all. A buddy also in the snowboard industry, Jim, when introducing me to people often says that I am Automaton. He says, “This is Brenton. He’s Automaton.” [singlepic id=5845 w=400 h=300 float=] Shay: Did your parents question your job choice? Brenton: Well, my parents definitely questioned my way of life at the time, which predominantly consisted of traveling and chasing waves and snow. Now that they see what Automaton’s all about, I [&#8230;]]]></description>
		
					<wfw:commentRss>https://www.shayboarder.com/2009/07/industry-profile-automaton-founder-brenton-woo.html/feed</wfw:commentRss>
			<slash:comments>9</slash:comments>
		
		
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		<title>Snowboard Review: 09-10 Automaton Time Fighter</title>
		<link>https://www.shayboarder.com/2009/04/snowboard-review-09-10-automaton-time-fighter.html</link>
					<comments>https://www.shayboarder.com/2009/04/snowboard-review-09-10-automaton-time-fighter.html#comments</comments>
		
		<dc:creator><![CDATA[Shay]]></dc:creator>
		<pubDate>Thu, 30 Apr 2009 23:10:00 +0000</pubDate>
				<category><![CDATA[_REVIEWS2009-2010_BOARDS]]></category>
		<category><![CDATA[2009-2010 Snowboard Review]]></category>
		<category><![CDATA[Automaton]]></category>
		<category><![CDATA[automaton snowboards]]></category>
		<category><![CDATA[Automaton Time Fighter]]></category>
		<category><![CDATA[Snowboard Review]]></category>
		<guid isPermaLink="false">http://shayboarder.plan81.com/2009/04/snowboard-review-09-10-automaton-time-fighter.html</guid>

					<description><![CDATA[Location: Steamboat, Colorado Snow Conditions: Bluebird skies with slushy groomers, overcast low visibility to new snow and hardpacked conditions Setup: I rode the Automaton with my Union Forces and GNU Agro&#8217;s and my Rome Vamps size 8. First Impression: The first day I rode it, it was super slushy and really hard to judge it&#8230;but the board rode slush well. The second day was much better, groomers to fresh snow in spots and the Time Fighter could handle it all. The graphics of the cougar are hilarious. Size: 151cm Weight: lighter than average Flex: Longitudinally a medium flex from tip to tail, torsionally the board was very easy to initiate into each turn. In some leftover powder, I needed to really ride the tail of the board to stay afloat but the size also played into that (smaller). I was able to press the tail easily and the medium flex made it rideable in the park and on the groomers. Turning: It was really easy to maneuver from edge to edge and easy turn initiation. The best part was it was an easy ride, no adjustment to getting on the board and riding. The best turns were shorter quick turns, [&#8230;]]]></description>
		
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			<slash:comments>3</slash:comments>
		
		
			</item>
		<item>
		<title>Automaton Snowboards 2009-2010</title>
		<link>https://www.shayboarder.com/2009/02/automaton-snowboards-2009-2010.html</link>
					<comments>https://www.shayboarder.com/2009/02/automaton-snowboards-2009-2010.html#comments</comments>
		
		<dc:creator><![CDATA[Shay]]></dc:creator>
		<pubDate>Sat, 07 Feb 2009 16:16:00 +0000</pubDate>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[2009-2010 products]]></category>
		<category><![CDATA[Automaton]]></category>
		<category><![CDATA[automaton snowboards]]></category>
		<category><![CDATA[SIA 2009]]></category>
		<guid isPermaLink="false">http://shayboarder.plan81.com/2009/02/automaton-snowboards-2009-2010.html</guid>

					<description><![CDATA[When I was at SIA I had the opportunity to meet Brenton Woo, the man behind Automaton Snowboards. I had heard of the snowboards but never got familiarized with them or knew too much about them. It was good I met him cause now I get to share the 09-10 Automaton line with you and check it out myself. At a time when most snowboard companies are big, the underdogs are still out there and creating products that are different and they are passionate about. Automaton is one of those different companies, with mentality of &#8220;snowboarding saves lives&#8221; to &#8220;shred today (because tomorrow it might melt.&#8221; Based out of Truckee, California the goal of Automaton is to bring snowboarding back from those who don&#8217;t ride and make it better for snowboarders, affordable and better. The Time Fighter series with Art by Alex Funderburk Ever been the victim of a cougar attack? The Unnatural series with art by Justin Lovato and Joe Polillo You don&#8217;t wanna live the unnatural life and give up your opportunities]]></description>
		
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			<slash:comments>10</slash:comments>
		
		
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