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	<title>Brenton Woo &#8211; Shayboarder.com</title>
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		<title>Industry Profile:  Automaton Owner Brenton Woo</title>
		<link>https://www.shayboarder.com/2009/07/industry-profile-automaton-founder-brenton-woo.html</link>
					<comments>https://www.shayboarder.com/2009/07/industry-profile-automaton-founder-brenton-woo.html#comments</comments>
		
		<dc:creator><![CDATA[Shay]]></dc:creator>
		<pubDate>Tue, 28 Jul 2009 14:38:10 +0000</pubDate>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Automaton]]></category>
		<category><![CDATA[automaton snowboards]]></category>
		<category><![CDATA[Brenton Woo]]></category>
		<category><![CDATA[Company Founder]]></category>
		<category><![CDATA[Industry Profile]]></category>
		<category><![CDATA[Industry Profile 2009]]></category>
		<category><![CDATA[Snowboard Owner]]></category>
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					<description><![CDATA[Shay: Tell us a little bit about yourself Brenton: As a snowboarder, I’ve spent 10 full seasons in the mountains, predominantly in Summit County and Tahoe. As a person, I welcome being outside of my comfort zone. I like traveling, snowboarding, and surfing. I like seeing progression, and I have little patience for tradition. (True progression and tradition are mutually exclusive). Even though I’m not a city person, my favorites are London, San Francisco, Stockholm, and Melbourne. Shay: What is your job title? Brenton: Founder, CEO, President, General Manager. I have my hands in all aspects of Automaton’s operation, and since tasks change according to season, it’s tricky to put a title on my job. From branding to logistics to the supply chain to sales, I handle it all. A buddy also in the snowboard industry, Jim, when introducing me to people often says that I am Automaton. He says, “This is Brenton. He’s Automaton.” [singlepic id=5845 w=400 h=300 float=] Shay: Did your parents question your job choice? Brenton: Well, my parents definitely questioned my way of life at the time, which predominantly consisted of traveling and chasing waves and snow. Now that they see what Automaton’s all about, I [&#8230;]]]></description>
		
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