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		<title>SIA Press Release: Product Reviews make a difference</title>
		<link>https://www.shayboarder.com/2008/05/sia-press-release-product-reviews-make_13.html</link>
		
		<dc:creator><![CDATA[Shay]]></dc:creator>
		<pubDate>Tue, 13 May 2008 22:57:00 +0000</pubDate>
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					<description><![CDATA[Shay Note: Just had this press release come in the inbox. Since I do put up board reviews on the blog&#8230;always interesting to see how the snowboard industry takes to online reviews or peer reviews. Turns out, reviews are becoming a necessary way of researching how you will purchase gear in the future. PRODUCT REVIEWS MAKE A DIFFERENCE Over 86% of snow sports participants are influenced by reviews McLean, VA (May 13, 2008) &#8212; SnowSports Industries America (SIA) recently released its End of the Season Survey from the SnowSports Consumer Panel. The Panel is designed to represent all snow sports participants in the U.S. market. An online survey was sent to over 3,300 Consumer Panel members to find out how consumers use online product reviews when researching and purchasing snow sports products. According to the Panel, the majority of snow sports participants (86.4%) said that they take the time to read online product reviews that other consumers have written before purchasing new products. These reviews are even more important to consumers getting ready to purchase big ticket items like snowboards, apparel, and skis. More than 88% of panel members said they seek out and read these reviews before purchasing expensive [&#8230;]]]></description>
		
		
		
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