SIA 2009 Day 1

28 Jan, 2009

Wow last year in Vegas and it’s not winding down in any way, shape or form.  
I flew in to Vegas on Monday night, leaving the snowstorm in Denver that dropped a good couple inches on my way to the airport.  I arrived in Vegas, got picked up by Ryan and we headed to the Excalibur (our cheap, fantastically upgraded lodging while in Vegas). The night started with drinks at Mandalay and people watching.  I got a sneak peek of the Nitro catalog excited at the lineup while sitting at the bar.  We met up with the Never Summer crew who was sitting just feet from Gene Simmons from KISS and Carrot top.  Of course with plenty of drinks, we got photos to take home.  Stayed out till 1am dancing and drinking.  Definitely a way to start Vegas right!  
Tuesday I was up early, with appointments from 9am to 5pm it was going to be a long day on my feet.  I met with Signal, O-matic, DC, 686, Jibhunt, Burton, Nitro, Nike, Spy and High Sierra.  I started the morning out with Never Summer.  It was great to run into Stephanie from Park City who I did an Industry Interview with last summer, we hung out and checked out the lines.  
Signal was the first of the day launching their outerwear along with their snowboards which feature more rocker.  The coffee was flowing and a good way to start the morning by choosing the snowboard company that makes coffee.  

One of the best oufits was the sequined Vegas style Spacecraft man…he proved we are gonna miss Vegas!  It’s very clear that reverse cambers were a hot selling board this year, Signals Park Rocker is coming back for 09-10.

Next up was O-matic which I received a lot of comments to check out so it was good I got to them early.  The BS technology is new and the company proves that you can have a lot of fun by making fun of the industry.  Todd Richards was there, it was great to finally meet him and you’ll see more of him when I have time to put up more from SIA. 
DC Snowboards is expanding for 2009-2010, with more boards and getting into the reverse camber technology as well.  I checked out the boots and outerwear from them as well.  

686 was a must appointment.  I rock entirely 686 this year and proud to support them and pay for their outerwear since it lasts.  The big collaboration this year is 686 and Krew which you can see them in this photo.  686 is also bringing back the limited edition in another fun design.

me and Stephanie…we are famous

During some downtime while talking with George from Union I got to meet Laura Hader who I thought was George’s wife,  Oops!  She was kind enough to model with her Nike boot.

The appointment with Burton went very well, there is a lot of time needed to check out the whole line from Burton so I’ll be going back today to finish up with outerwear.  The boards have a couple changes, 3 types of rocker coming out.  
The bindings feature the biggest changes and new innovations from Burton.
Even though I flipped through the Nitro catalog, just seeing the boards in person are much much better.  The line-up is huge this year, with new additions like a female Sub-Pop coming out and new bindings added to the list.  
Pro Boards

Jon Kooley was on hand to show off his board which has a matching resemblance to him.

Jib Hunt is a new company on the floor this year, I talked to Kyle on Shredunion and met up with him to check out what’s coming out for the softgoods company.  

High Sierra was on site to show off upcoming luggage. I always like checking out luggage because it makes me want to travel more. Day 1 of the show was amazing, people had checked out and heard of the blog which is always great.  I got to meet people I’ve communicated with in the internet world, face to face contact and meet people I admire that started this industry and have progressed snowboarding.  

Here’s to day 2 which starts in about 1 minute!  

About the author


From the beginning of time, I was Shannon. From the beginning of snowboarding, I was Shay. From the beginning of online communities, I was Shayboarder. In the end, I’m the writer, photographer, editor, publisher, guru of sorts, product tester, curvy girl, and most importantly the snowboarder behind it all. Follow me on this journey through snowboarding, mountain biking, traveling and fun experiences!

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  1. hoon
    January 28, 2009

    jibhunt looks like cloudveil. yes/no?

  2. Anonymous
    January 28, 2009

    any new boots by Nike?

  3. Andrew
    January 28, 2009

    Has Nike changed anything with their boots? I might get some next year if they’re worth it.

  4. gotr0
    January 28, 2009

    excited to hear about the rest of sia

  5. a
    January 28, 2009

    j.b. hunt makes the real moves

  6. a
    January 28, 2009

    and good job on a pic of a situation deserving of tongue-sticking-outtage.

  7. nick
    January 28, 2009

    if youd like to help a kid out, if there is 156W stairmaster extreme on display could a preson snap a nice pic of it, or any extreme from next year’s line up.havent had a chance to see the catalogue but im getting hooked with a next year’s on warranty while i still getta rock my fixed this years one. i just wanna see a pic so i can see if i hqve to swap bindings or wat. itd be great thanks.

  8. Anonymous
    January 28, 2009

    If you get a chance could you find out what the deal is with tara not being on and of the SIA promo stuff. Is she off the O?

  9. optionrider
    January 28, 2009

    thanks for the pics shay!

    pics of endeavor’s rocker board please!


  10. PJ
    January 28, 2009

    Those highbacks on the Burton bindings are what Mikkel Bang was using in the X Games.

    He admits it’s nothing new but they’re bringing them back.

  11. DC
    January 28, 2009

    Thanks for all the info! Any photos of the 686 / New Balance boot collaboration?

  12. Anonymous
    January 28, 2009


  13. Anonymous
    January 28, 2009


  14. Anonymous
    January 29, 2009

    any chance you could get a pic of the new k2 fling and va va voom!?

  15. Arsenic0
    January 29, 2009

    Definately interested in finding out whats going to be different in 2010 for the NS boards that had rocker this year.

    Kinda like the new topsheet design, looks like they are keeping the simplicity on some of the boards.

  16. Shayboarder
    January 31, 2009

    Hoon. Hmm I haven’t really checked out Cloudveil. There’s more products that don’t look like that one.

    Anonymous. Nike has a lot more boots and they are looking good. I’ll be putting up a Nike post with the photos.

    Andrew. I’ll have to ask Bobby, I didn’t get a chance to go in depth on changes or new tech at the show.

    Gotr0. All 4 days of SIA are up. I’ll be doing posts by companies soon.

    A. Thanks! Yeah it was a tongue moment finally! Johan can’t give me shit for that one. I even called my parents to show them!

    Nick. Glad to do it. It’s up on the other days.

    Anonymous. I’m not too tight with the SIA people so I didn’t find out anything about that. Sorry!

    Optionrider. It’s up on day 3.

    PJ. Yep it’s really nothing new but it’ll be interesting to try out on snow!

    DC. Unfortunately no. Because my site is open to industry and general public I wasn’t able to take a photo. I believe there is a photo on Transworld Business and Boardistan of the boot. I did check it out but didn’t take a photo by request.

    For the individual pics of products, they’ll be put up by company when I do those posts. I have about 1,000 images from the show to go through and tag before I send them out on here.

    Arsenic. It’ll be coming soon!