Shay Update: SIA 2009!

26 Jan, 2009

Update:  Here are the write-ups from each day at SIA 2009.
Day 1
Day 2
Day 3
Day 4
It’s that time of year again, SIA (Snowsports Industries America) when the snowboarders and skiers leave the mountains to come to Vegas. Its when the next years gear is released, critiqued and checked out by those in the industry. Even in tough economic times, the snowboard industry is passionate and this carries the progression of our gear further without limitations.
This is my 4th SIA I’ll be attending and first time attending as press on behalf of this blog. has proved that a woman can write about snowboarding on experience, knowledge and covering both male/female sides of the sport.
I’ll be out in Vegas from Monday to Friday, meeting with companies as I represent this site and having some fun along the way. I enjoy SIA because it’s really the one time of year I get to see old friends, meet people I email back and forth with, and be surrounded by gear that makes me happy.
I’ll have access to reading emails all week since they go straight to my blackberry but replying might take longer unless it’s a SIA issue. So any advice/questions, please expect a couple days for me to return the email.
Here’s a list of companies I’ll be meeting with:
-C3 (Union, Coal, Defcon, Capita)
-High Sierra
-Mission 6/ Monix
-Rubber Duck
-Never Summer
-We’ll see who else
I’ll be doing updates from the show with photos and video as well as twitter updates with some thoughts along the way.
If you have a specific company/product you want more info on, leave a comment here for me and I’ll work my best to check them out and get more info while I’m in Vegas.

About the author


From the beginning of time, I was Shannon. From the beginning of snowboarding, I was Shay. From the beginning of online communities, I was Shayboarder. In the end, I’m the writer, photographer, editor, publisher, guru of sorts, product tester, curvy girl, and most importantly the snowboarder behind it all. Follow me on this journey through snowboarding, mountain biking, traveling and fun experiences!

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  1. hoon
    January 26, 2009

    good god shay… that is an insane list. are you planning to spend any time doing what SIA is meant for? partying?

  2. Shayboarder
    January 26, 2009

    I know! I’m just one person and I’m doing that all. Good thing I am the most organized person ever, have schedules for every hour of the tradeshow.

    I’ll be attending the Riders Poll and probably the Perry Farrrel event but yeah I tend to not party as much as I probably should.

  3. Craig
    January 26, 2009

    Will you give Pete Saari or Mike Olson a hug for me?

  4. Jonny
    January 26, 2009

    Rubber Duck? Really?

  5. Shayboarder
    January 26, 2009

    hahaha I knew I’d get shit for that one. What can I say…I like the name.

  6. hoon
    January 26, 2009

    haha rubber duck. go get those boots and scarves!

    make sure to kick johan in the nads for me. he’ll love it. i swear.

  7. Anonymous
    January 26, 2009

    Hello Shay,
    If you have time can you check out the new Omatic boards with B.S. technology. Just saw it online and looks interesting. Have fun!!!

  8. optionrider
    January 26, 2009

    shay, muchos endeavor pics por favor? they also have an RC board coming out next year.must.have.


  9. Anonymous
    January 26, 2009

    Word up on getting that O-matic info. I love the way their boards ride. Can’t wait to find out more about next years stuff.

  10. Anonymous
    January 26, 2009

    Shay just take lots of pics for us. We envy you. And thanks!

  11. Anonymous
    January 26, 2009

    can you also check out Yes! and let us know how their products look? thanks!

  12. Anonymous
    January 27, 2009

    As many Lib pictures you can get would be great. Ever since your teaser on next years Lib boards, I have been itching to see what is on the horizon from the fellas at Mervin. I also heard they are coming out with a clothing line, so I would be interested to see how they design there clothing. Thanks Shay, you ROCK!!

  13. Anonymous
    January 27, 2009

    is there any Bataleon show?

    Will like to see what they go with 2010 with there triple base and so on for the next year…


    Francis, Montreal

  14. DC
    January 27, 2009

    I third that O-Matic comment. Also how about IS Eyewear, I love their goggles.

  15. Anonymous
    January 27, 2009

    If you’re able to, could you find out next years sizes of GNU’s Park Pickle and post it? That would be great. I know this years late release is in a 56 but if next years is offered in a 59 I’ll wait. Thanks in advance.

  16. a
    January 27, 2009

    dont forget to stop by the buffet for some norovirus

  17. Anonymous
    January 27, 2009

    Hey, just wondered if you can find out which 09′-10′ women’s Burton boards will be anti-camber/rocker and post them? Pics would be awesome too if it’s not too much to ask…Thanks!!!

  18. Anonymous
    January 27, 2009

    any chance seeing what nitro have in the way of reverse camber ?
    after the release of the sub pop believe theres supposed to be more next season ?

  19. Anonymous
    January 28, 2009

    Hey shay never mind the GNU Park Pickle post. I just a peek at the catalogue and it does come in 59. There’s also a skate banana with the same side cut as the pickle. Very interested in the C2banana/camber Mervin is coming out with next year in the Billy Goat, Barret Christy, and Dark Series models. Any detailed info on that would be appreciated.

  20. Shayboarder
    January 31, 2009

    Craig. I met Pete at the show and he was great to talk to.

    Hoon and Jonny. I ended up not having enough time for Rubber Duck with other commitments so missed out on them. I hope you guys aren’t too bummed or emo about it. Nope I did not kick Johan in the nuts, he was busier than a skate banana at demos so I felt he needed his nuts.

    I checked out the BS Technology. Good god Omatic is hilarious, you’ll see more soon!

    I took one photo of Yes. I didn’t have time to chat with them or really check them out unfortunately. I’m sure other sites had them covered since it is such a hot topic.

    Didn’t get to see Bataleon or IS eyewear, sorry!

    All the pictures I took at each company will be put up in posts by company soon. That includes Nitro, Lib, Burton and tons more!

    I ate at the buffet but it was Bellagio buffet and they are damn good there.