Despite driving by Unity thousands of times, I knew I needed to visit the factory before I left Colorado. So in the middle of packing I cruised down to Silverthorne, CO to watch the guys build the latest 10-11 snowboards that will be coming out this fall and showcase their factory to you.
When you walk into Unity, it’s a full blown factory set up in a storage warehouse. Straight ahead is two levels of factory stages and Pete’s office on the right.
Unity stickers cover most surfaces inside the building
That will soon become a snowboard but right now it’s many parts of the construction that matter inside of the snowboard
Taylor building up a snowboard
Pete Wurster is the owner/founder of Unity Snowboards, he is on hand at the demos and rides every snowboard they build. He’s also a super nice guy and was hard at work when I came by the factory.
Woodcores waiting to become snowboards
Base die cuts in various colors
A snowboard factory is always busy and full of machinery for each step of the process it takes to build a snowboard
From the upstairs you could view the action going on down below, Unity has 4 employees right now helping with building each of the snowboards for the upcoming 10-11 season and Pete the owner is back there helping build the boards.
Steel edges hanging up on the walls waiting to be used
2 of the workers working hard to get the edges into place
The guys were placing the edges into place and clamping them
Each of the shapes for the boards
Finished boards waiting to go to good homes
A huge thanks to Pete for allowing me to come by and take photos during their production day!

May 31st, 2010 at 9:26 am
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June 3rd, 2010 at 4:02 pm
Did you happen to get an idea of how many boards they produce a year? It looks like a really well thought out operation, and I know the boards are solid.
June 4th, 2010 at 8:45 am
Pete’s a great guy & so are his boards. I think he does around a 1000 boards maybe, not sure. Most likely they’re doing 100′s not 1000′s.
June 4th, 2010 at 10:06 am
Magic, I emailed with Pete to find out and he said 2,000 boards a year. Definitely a good thing going.
June 4th, 2010 at 10:59 am
2000! That’s good amount for sure. Glad to hear that.
January 1st, 2011 at 5:20 pm
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