The end of 2010 and the beginning of 2011

01 Jan, 2011

Happy New Year!

It’s incredible how much has changed within a year.  A year ago I was living in Colorado and now I’m living in California.  I left my year round job with Steamboat, worked at Windells Camp this summer and now am incredibly happy to be working for Mammoth Mountain.  I moved away from friends I’ve made in the past four years and moved to a completely new town where I would have to find all new friends.  It’s been an amazing journey, a fresh start that was needed and I am so ready for what 2011 brings.

I want to thank you, the reader, for making 2010 a great year!  I am incredibly lucky to have people who support this blog and tune in to the World of Snowboarding.  Thank you!

To sum up 2010 for the blog, here’s the info:

  • Site traffic grew 65%:   I surpassed 2 million visitors in 2010 (passed 1 million in 2009) since I began the blog.   In 2010, received 1,259,454 page loads, 701,543 unique visitors, and 160,984 returning visitors.  An increase in page loads, unique and returning visitors.
  • My blog has reached 175 countries around the world.
  • The most popular content in 2010 was reviews, features and product information from SIA.  The top companies for traffic were Union, Capita, Oakley, Never Summer, DC, Forum, GNU and Technine (in that order).
  • I’m in control of my own advertising and increased the number of ads you see on  I’m happy to work with some great companies to support and have a brand presence on my blog.  I work with small and big companies.  Since I have advertising, the costs of running this site including free stickers, traveling, gear like cameras/computer stuff and SIA is all paid for.  I am very thankful for those who choose to advertise on and I love working with them.
  • A huge thanks to Mike Heath who helps behind the scenes of this blog.  He’s the man who designed my blog layout, helps with hosting and is a tremendous asset to the popularity of this blog.  I write, he designs and allows me to focus on the fun writing part.

Content this year was a blast.  The year started with SIA coverage to product coverage, then over the summer I wrote about snowboarding at Mt Hood everyday from Windells Camp and now I’m blogging from Mammoth Lakes covering whatever happens in snowboarding.

Here are some of my personal favorite posts from this season.

What is coming up in 2010:

  • SIA in Denver!  My first trip back to Colorado to check out the 2011-2012 products and see old friends!
  • Still working hard to demo 10-11 gear, look for more reviews soon and of course trying out 11-12 gear as well.
  • Continuing with writing about snowboarding, interviews, fun times, company visits and experiences along the way.
  • Summer 2011…Industry Profiles are coming back. I’m putting together some ideas for people and will start getting the ball rolling on the 30 individuals that will be interviewed this summer. Also if you have anyone in mind or someone you know who would be up for it, let me know by emailing me,
  • Meeting more of my readers, handing out stickers and getting stoked on riding every day!

I wish 2011 to be a great year for everyone and I’m looking forward to what it brings for myself and…it’s been an amazing journey so far!

About the author


From the beginning of time, I was Shannon. From the beginning of snowboarding, I was Shay. From the beginning of online communities, I was Shayboarder. In the end, I’m the writer, photographer, editor, publisher, guru of sorts, product tester, curvy girl, and most importantly the snowboarder behind it all. Follow me on this journey through snowboarding, mountain biking, traveling and fun experiences!

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  1. Ben R
    January 01, 2011

    Happy New Year Shay! keep up the good work. I am a little creeped out that you are stalking us, everywhere we went this year you were there….we go to hood in the summer, there you are, we go to mammoth for the first time ever this winter…there you are. If you are in the park at snoqualmie monday I am filing for a restraining order…lol

  2. PILmo
    January 02, 2011

    That’s a sweet photo, Shay! You definitely timed your move to Mammoth right with La Nina and all! Glad everything w/ the job and blog are working so well for you! Keep on rippin’!!!!!

  3. January 03, 2011

    Ben R, I tried to get into the park today just to keep stalking but you know flights were booked. Next time!

    Pilmo, thanks! Yeah great year to be in Mammoth, just getting slammed with snow. Thanks!

  4. MH
    January 05, 2011

    awwwww I wuvs you too! Keep on riding! 🙂