Industry Profile: Timebomb Trading Marketing Director David Birnie

04 Sep, 2012

Job Title: Marketing Director/ Teams Manager
Employer: Timebomb Trading Distribution (Canada 32/etnies,Dragon, Stance and LRG)
Years on snow: 20
Days on snow: 70 chair days, -2 days hiking, split board still in the wrapper
Currently Riding: Dinosaurswilldie jkwon 155 with Union Cobra Dogs
Currently I am: Kidding myself on learning anything new on a skateboard, old dog new tricks…..

Shay: Tell us a little bit about yourself :
David: I’m a very love me or hate me type of guy, I ran out of sugar coating years ago

Shay: How has snowboarding changed your life?
David: As a teen I made fun of all my friends for bailing on skateboarding in the winter. Then I went out and tried it and then discovered how much fun it is, powder changed my life.

Shay: How did you get your start in the industry, who or what opened up more opportunities for you?
David: I started working at a shop in 93 called Gold Coast on Vancouver Island BC. Then a few of us started a shop called the District, a few years passed. I found myself in Vancouver at a tradeshow got offered a job at Timebomb Trading. 11 years later I’m in charge of Marketing and Team Manager

Shay: How has your previous education or work experience helped you in your current job?
David: I would say my life experience and skateboarding since I was 14 and snowboarding since I was 19 have really helped me. Education wise I went to college to be a school teacher, not sure if that really helps me.

Shay: Tell us about your role as at Timebomb Distribution and a description of the work you do?
David: I handle the marketing for the brands, budgets, advertising, events, PR, team management, I also wear the black hat as no one else seems to like being the reality checker around here.

Shay: If you had to make up a job title that most accurately described what you REALLY do, what would it be?
David: Fancy Title would be VP of Marketing

I’m very hands on with all the day to day needs of the brands. Lots of emails, texts, phone calls ,skyping. Staying in a constant loop with all these brands, sales reps, sales managers and I work really closely together to make sure we all stay on the same page. Dealing with team riders is a full time job as well so some days are a bit crazy trying to balance it all.

Shay: Describe the craziest day/moment you’ve had at your job?
David: 7 years ago I was at SIA, clearly trying to be crowned the drunkest TM there. Ended up in hand cuffs in the back room of the Mandalay Bay for 2 hours. Turns out it wasn’t me it was Sean Hoglin a photographer that had spit and thrown a drink in some girls face. I was still escorted out of the hotel and told never to come back. Denver has been a nice change of pace.

Shay: What are some memorable experiences from working in the industry?
David: Good friends, road trips, powder days on a work day, who doesn’t love pulling a bungee, cat boarding with accounts, free heli trips as a thank you.

Shay: What do you think are the biggest challenges that the snowboard industry faces and what changes would you like to see for the future?
David: Everyone says bring the fun back I’m not sure where it went for so many people.

Shay: What advice would you give to people wanting to work in the industry?
David: Drink the kool-aid just enough to numb you.

Find out more at:
Facebook:  Timebomb Trading
Instagram: timebombtrading

About the author


From the beginning of time, I was Shannon. From the beginning of snowboarding, I was Shay. From the beginning of online communities, I was Shayboarder. In the end, I’m the writer, photographer, editor, publisher, guru of sorts, product tester, curvy girl, and most importantly the snowboarder behind it all. Follow me on this journey through snowboarding, mountain biking, traveling and fun experiences!

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1 Comment

  1. September 04, 2012

    Besides that fact that he still wears skinny ass gear with floral colors at Baker, and cant’t get away from running a leg bag, Birnie is the shit. Plain and simple. Love ya, nice read.